Jockey India partners with GyFTR to boost its visibility within the consumers

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19th February 2020: Vouchagram is an O2O (offline to online and vice versa) technology solution; we enable brand currencies and create digital gifting & rewards ecosystem for people to interact and transact real time. Vouchagram India (GyFTR) is a 100% subsidiary of Vouchagram Singapore which was established on 26th April, 2012. GyFTR is present at more than 50K POS terminals allowing 130 + brands to issue and accept Gift Voucher and redeem various Bank loyalty points directly at the POS.

More than 90% of the gift vouchers catalogue are directly or indirectly powered by GyFTR (Vouchagram). The top 5 banks like HDFC, SBI, AXIS, RBL, IndusInd and large R&R players like BI Worldwide, OC Tanner, Kwench, and another 200 clients are exclusively being managed and served by Vouchagram and when it comes to e-commerce players like Amazon, PayTM etc. we are the preferred partner they work with.

With  nearly 70% of the brands like Bata, Major Brands (Aldo, Charles & Keith, Inglot), CROMA, Titan, Baskin Robbins, Woodland, Marks & Spencer, MORE, Spencer’s Retail, PC Jewellers etc. in the retail space would be using GyFTR’s (Vouchagram) proprietary technology DCMS (Digital Code management System) to issue and accept instant gift voucher (brand currencies) and redeem bank points directly at the POS.

Which means the “code” that you get as a customer when you get a Gift Voucher/Instant Voucher/Coupon Code/Point Burn Code — they are all produced, managed and sent instantly by GyFTR (Vouchagram) for our 130+ partner brand network which forms the “supply” side.

On the Client side DCMS, GyFTR (Vouchagram) O2O technology solution enhances the Digital Sales and the Reward Eco system of clients like PAYBACK, HDFC, ICICI Bank Pockets, PayTM etc. The ZERO error ecosystem ensure best in class solutions with ultimate choice, convenience and flexibility in digital gifting and payments.

The same facilitate seamless gifting by allowing consumers to buy instant gift vouchers digitally and get it delivered instantly via SMS, e-mail or even as physical vouchers/cards, and can then be redeemed against any product/service from leading brands. Our products and services range across sectors like apparel and accessories, food and beverages, electronics, healthy & beauty, travel and cabs, cinema & entertainment,  e-commerce etc. So the next time when you are redeeming your points against the most evolved rewards catalogues of the largest banks in the country like HDFC Bank, SBI Bank, Axis Bank, RBL Bank, IndusInd Bank, ICICI Bank, you would be getting services of Digital / Insta Rewards or Instant Gift Vouchers from “Us”. Employee Rewards and Recognition programs for the likes of IBM, Accenture, Michelin, HP, Hewitt, KPMG, Genpact, take digital rewards / Instant voucher feeds from GyFTR (Vocuhagram). Air mile programs such as Jet Privilege and Etihad also use our services for their digital reward redemption experience. When it comes to the B2C space the vision is to harnessing the untapped potential of brand currency (gift vouchers) to promote the gifting market beyond occasion-led physical or cash gifts. Through digitalization, GyFTR (Vouchagram) has transformed gift vouchers into an easily accessible, deliverable and redeemable code without the hassles of preserving them in forms like paper, plastic, reloadable cards etc.