Chandigarh, India, October 3, 2026: Kia India, one of the country’s leading mass-premium automakers, is bringing its immersive cultural experience to Chandigarh as part of its ongoing partnership with HYBE INDIA. Following successful Pop-Up Parks in Kolkata and Chennai, the initiative now moves to Chandigarh with HYBE INDIA Audition: Final Call, creating opportunities for participants to showcase creativity and explore possibilities on a global stage.
Key Highlights
- Kia Vibe Studio to debut at Nexus Elante Mall, Chandigarh on October 4, 2026.
- Interactive in-car content creation setup inside Kia Syros EV and Kia Sorento, enabling visitors to record and share high-quality performance videos.
- Extended experience at Joshi Kia, Chandigarh from October 6, 2026, offering wider access beyond the Pop-Up Park.
- Reinforces Kia India’s multi-powertrain strategy with Syros EV and Sorento HEV, offering electric, hybrid, and conventional options.
- Strengthens Kia’s connect with young audiences, blending mobility, music, and self-expression.
The Kia Vibe Studio Experience
At the heart of the initiative is the Kia Vibe Studio, uniquely housed inside Kia’s vehicles. Visitors can record and create shareable performance videos, turning the cars into spaces for creativity and self-expression.
By extending the experience to Joshi Kia dealership, Kia India ensures more consumers can participate, creating additional touchpoints where mobility, music, and youth culture converge.
Powertrain Innovation
- Kia Syros EV strengthens Kia’s all-electric SUV portfolio.
- Kia Sorento HEV broadens customer choice with Smartstream 1.6 Turbo GDI Hybrid (180 PS + 65 PS electric motor) and Smartstream 2.2 Diesel (193 PS, 442 Nm), both available with AWD.
- Demonstrates Kia’s commitment to offering multiple powertrain choices aligned with diverse customer needs.
Madhulika Singh, Lead – Public Relations, Kia India, said: “Through initiatives like the Kia Vibe Studio, Kia India continues to strengthen its connect with young audiences by going beyond mobility to engage with culture, creativity, and new-age aspirations.”
About Kia India
- Established in 2017, manufacturing facility at Anantapur, Andhra Pradesh with annual capacity of 400,000 units.
- Launched nine vehicles in India including Seltos, Syros, Sonet, Carens, Carnival, EV6, EV9, Carens Clavis, and Carens Clavis EV.
- Completed 1.9 million vehicle dispatches, including 1.5 million domestic sales and 3.67 lakh exports.
- Over 5 lakh connected cars on Indian roads, with a network of 892 touchpoints across 407 cities.
- Brand identity: “Movement that Inspires”, focused on meaningful experiences and innovation.
📞 Media Contact: Madhulika Singh | 9999673459 | madhulika.singh@kiaindia.net
