Mumbai, 14 October 2025 – Lxme, India’s leading financial platform for women, has announced the launch of LxmePay, the country’s first Unified Payments Interface (UPI) designed specifically for women. More than a payment tool, LxmePay is a step toward smarter, value-driven money management, transforming everyday transactions into opportunities for wealth creation.
While UPI has revolutionized convenience, it has also led to overspending and lack of visibility into financial habits—especially for women managing multiple roles and responsibilities. LxmePay addresses these challenges by offering digital gold rewards on every transaction, including money received, helping users build long-term value instead of fleeting cashbacks.
Built with women’s financial journeys in mind, LxmePay includes features such as smart expense tracking, bill payments, exclusive deals on women-centric brands, and guided investment tools—all within a seamless, intuitive interface.
“LxmePay isn’t just another payments app; it’s a movement,” said Priti Rathi Gupta and Ridhi Doongursee, Founder and Co-founder of Lxme. “From spending and saving to investing and budgeting, every element is designed around women’s unique financial behaviours and goals.”
With LxmePay, Lxme continues to lead the way in building a financial ecosystem that helps women build wealth, confidence, and control—one transaction at a time.
📺 Watch the campaign ad: https://youtu.be/SRhS98n9z9M
