Mumbai, India | 16 December 2025: EDT: Everyday Design & Technology – a next‑generation consumer appliances brand founded by Naiyya Saggi (Founder & CEO) and Vyasateja Rao (Co‑Founder & CDO), has officially launched after operating in stealth mode and announced a $1.4 million pre‑seed fundraise. The round was led by Sauce VC, with participation from Consumer Collective, prominent founders, strategic operators, and global industry veterans.
The fundraise also includes support from Peak XV’s Spark Grant, awarded to EDT for its mission to integrate meaningful, human‑centric technology into everyday devices.
A Strong Investor and Operator Network Backing EDT’s Vision
The round saw participation from a wide spectrum of respected founders and operators, including:
- Mithun Sacheti (CaratLane)
- Amit Khatri (Noise)
- Varun Khaitan (Urban Company)
- Sangeet & Naveen (Mokobara)
- Vatsal (Ultrahuman)
- Sreevathsa (Servify)
- Bala (Vahdam)
Industry leaders such as Sameer Khetarpal (Jubilant, ex‑Amazon), Arun Sheth (Dixon), Krishna Bodanapu (Cyient), Arjun Purkayastha (Reckitt), Apoorv Patni (Patni Enterprises), Shuchi Kothari (DSP Family Office), Tej Kapoor (ICICI Ventures), Nikhil Bhandarkar (Panthera Peak / MS Dhoni Family Office), and Bhupen Wakankar (ex‑Amazon Cross Border) also joined the round.
EDT’s advisory board includes global experts such as Caitlin Kalinowski (Head of Hardware, OpenAI), Elizabeth Layne (Rebag / Bonobos), and Anushree Tainwala (Samsonite).
Capital to Power Innovation, R&D, and Global‑Ready Product Development
The newly raised capital will be deployed toward:
- Building innovation‑led appliances across home, kitchen, and personal care
- Establishing a rigorous R&D‑driven design and engineering process
- Hiring top talent across India and global markets
- Advancing EDT’s product roadmap, with select devices opening for preorder and waitlist drops between January and February
EDT’s ambition is to create a new generation of devices that blend contemporary design, intuitive technology, and safer, better‑for‑you materials.
Founders’ Vision: Reimagining Everyday Devices for Modern Living
Speaking about the launch, Naiyya Saggi, Co‑Founder & CEO, EDT, said: “At EDT, we believe everyday devices deserve far more than functional upgrades; they deserve to be reimagined for the way people truly live today. Consumers want products that combine thoughtful design, intuitive technology, and materials that are safer and better for their homes. This pre‑seed round enables us to build a strong foundation for our innovation‑led product pipeline and begin working closely with India’s emerging tech and manufacturing ecosystem. We’re grateful to partner with Sauce VC and a remarkable group of operators and industry leaders as we build a global brand from India.”
Manu Chandra, Managing Partner, Sauce VC, added: “Indian consumers are increasingly prioritising design, quality, and functionality in the products they bring into their homes. EDT sits at the intersection of these shifts, with the capability to build globally competitive appliances. This is one of the largest pre‑seed, pre‑revenue cheques we’ve written – a reflection of our conviction in the opportunity and in the team. EDT has the potential to redefine the category globally.”
Born from Consumer Insights, Built for Global Households
Founded in 2025 after conversations with 350+ consumers, EDT aims to reinvent the devices that power daily life. The brand’s product philosophy is anchored in:
- Contemporary minimal aesthetics
- Multifunctional utility paired with intuitive technology
- Low‑EMF, BPA‑free, better‑for‑you materials
- Accessible premium pricing
EDT’s first product, LUMA, India’s safest PureGlass and NutriRetain Air Fryer, is now open for preorder, with a broader lineup across Home, Kitchen, and Beauty launching soon.
Founders with Deep Expertise in Consumer Tech, Design & Manufacturing
Naiyya Saggi is one of India’s most respected consumer‑tech builders, known for BabyChakra and her leadership at the Good Glamm Group. She is a Fulbright & Tata Scholar at Harvard Business School and a former McKinsey professional.
- Vyasateja Rao is a globally recognised industrial designer with 21+ international awards, deep hardware experience, and a strong understanding of manufacturing ecosystems across the US, Europe, and Asia. He previously founded Analogy, India’s leading industrial design studio.
Together, they bring a practitioner’s understanding of building reliable, user‑centric, globally competitive hardware brands.
Global Ambition: Built in India, Designed for the World
Launching first in India, EDT plans to expand into GCC and the US, reflecting its ambition to become a modern global appliances brand built from India.
About EDT
EDT is a new‑generation consumer appliances brand reimagining everyday devices through contemporary design, intuitive technology, and safer materials. Founded in 2025 by Naiyya Saggi and Vyasateja Rao, EDT blends global design sensibilities with engineering excellence to create products that are functional, beautiful, and aligned with modern lifestyles. EDT’s first product, LUMA, is now available for preorder, with more launches across Home, Kitchen, and Beauty coming soon. Visit https://edtworld.com for more details.
