~ Where bold style meets real life — NEWME steps into everyday wardrobes with a game-changing new category.
National, June 16, 2025 – India’s trendsetting fashion-tech label, NEWME, has unveiled its first co-designed collection in collaboration with actress and Gen Z icon Anushka Sen, introducing ‘WorkSenIty’—a fashion-forward reimagining of workwear tailored for the new generation entering the workforce.
Designed for self-expression and confidence in the 9-to-5, WorkSenIty reflects the mindset of today’s Gen Z women—bold, creative, and unapologetically themselves. With over 500 fresh styles, including oversized blazers, wide-leg trousers, power co-ords, and soft tailoring in muted pastels, the collection fuses elegance with everyday versatility.
“Karate is not just a sport, but a way of life. It instills self-belief, discipline, and leadership values in young people.”
— Dr. Pankaj Shukla, National Vice President, KAI
Sumit Jasoria, Co-founder & CEO, NEWME, commented:
“NEWME was built to keep pace with Gen Z—ambitious, expressive, and ready to change the game. With WorkSenIty, we’re joining them at a pivotal life stage—their entry into work life—offering fashion that mirrors their individuality, not mute it.”
On working with Anushka Sen, he added:
“Anushka exemplifies Gen Z’s fearless creativity and determination. Her co-creative role brought authenticity and realness to this collection—her involvement shaped everything from concept to styling.”
To amplify the launch, NEWME has also rolled out a campaign titled #StaySenAtWork, celebrating individuality at work through powerful visuals starring Anushka Sen. The campaign discards outdated formalwear stereotypes, offering a modern aesthetic that fits Gen Z’s multifaceted lives—from classrooms to boardrooms.
Anushka Sen shared her excitement:
“I’ve always admired how NEWME champions Gen Z expression, so partnering with them—this time as Creative CEO—has been incredibly fulfilling. Workwear is an essential part of our lives, and I wanted this collection to help young women feel confident, comfortable, and true to themselves at work. I’m proud that WorkSenIty delivers on that vision.”
Now available exclusively on the NEWME app, website, and in all 14+ experience stores, the WorkSenIty collection signals NEWME’s evolution alongside its audience—furthering its mission to deliver accessible, trend-first fashion for India’s boldest generation.
Founded in 2022, NEWME has rapidly grown into a cult-favorite with a fiercely loyal Gen Z following. With a hyper-fast fashion model dropping 500+ new styles weekly and a footprint in major Indian metros, the brand’s foray into workwear marks more than a new product line—it’s a cultural shift toward self-expression in the workplace.
