New Delhi | 22 September 2026: NEWME, India’s fastest‑growing Gen Z fashion‑tech brand, has reached a 40‑store milestone with the opening of two new stores in Lajpat Nagar, Delhi and Model Town, Jalandhar.
Founded in 2022, NEWME has rapidly evolved from a digital‑first fashion startup to a growing omnichannel fashion business, combining trend intelligence, technology, and retail scale.
The pace of expansion is striking: 22 stores added in 2026 alone, compared with 18 stores in its first three years. The brand now targets 50 stores by December 2026 and 60 stores by March 2027.
Mr. Sumit Jasoria, CEO & Co‑Founder, NEWME: “Reaching 40 stores is an important milestone for us, but the pace behind it is even more significant. In our first three years, we were deliberately measured about retail expansion, using our early stores to understand consumer behaviour, markets and the right formats for NEWME. The traction we have seen has given us the confidence to accelerate, and we have now added 22 stores this year alone—more than in our first three years. We are now looking to reach 50 stores by December and 60 stores by March 2027, as we build a strong physical network that takes NEWME closer to young consumers across the country. We believe India has the consumers, talent and opportunity to build a global fashion company, and the next generation of Indian brands can make that happen.”
Expansion Highlights
- New Cities: Jalandhar, Jodhpur, Ludhiana, Visakhapatnam, Vadodara.
- Strengthened Presence: Delhi, Mumbai, Rajasthan.
- August 2026: Five stores opened across Delhi, Mumbai, and Rajasthan.
- High Streets Focus: Expanding into premium high‑footfall shopping destinations alongside malls.
Data-Led Retail Strategy
- Expansion guided by digital demand, consumer behaviour, market potential, and location‑level traction.
- Physical retail used to deepen relationships with online consumer base.
- Offline retail contribution: Currently 30% of business, growing 100% YoY.
- Contribution expected to rise further as store network expands.
Omnichannel Ecosystem
- NEWME Zip: Quick‑fashion delivery proposition for speed and convenience.
- Connected ecosystem: Stores + digital platform + faster fulfilment.
- Gen Z‑focused model: Trend intelligence, technology, creators, and community engagement.
- Customer base: Served 35+ lakh customers to date.
Investor Backing
Supported by leading investors Accel and Fireside Ventures, NEWME is building an omnichannel fashion ecosystem at the intersection of technology, trend intelligence, and physical retail, targeting India’s rapidly evolving Gen Z fashion market.
About NEWME
Founded in 2022 by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary, NEWME targets 500+ million Gen Z customers in India and Southeast Asia.
With thousands of designs released weekly, NEWME empowers consumers to be their “NEWME” every day.
The brand leverages technology to enhance designs and solve accessibility and affordability in fashion, celebrating self‑expression and individualism among youth.
🌐 Website: https://newme.in
