Bengaluru, July 14, 2025 — Homegrown electric motorcycle brand Oben Electric has announced the availability of its urban commuter model, Rorr EZ, on Amazon, marking a strategic leap into digital retail to accelerate electric vehicle adoption nationwide.
Designed for city riders and first-time EV buyers, the Rorr EZ is now available in two variants — 3.4 kWh and 4.4 kWh, priced at ₹1,19,999 and ₹1,29,999, inclusive of a ₹20,000 limited-time offer. The launch on Amazon aims to combine the convenience of e-commerce with the credibility of an established platform, aligning with shifting consumer behavior and India’s growing demand for online-first automotive experiences.
“Making Rorr EZ available on Amazon is a strategic move aligned with how consumers increasingly prefer to discover and purchase vehicles online,” said Madhumita Agrawal, Founder & CEO of Oben Electric. “This channel will help us reach new-age customers and ease the transition to electric mobility.”
Built on Oben’s proprietary ARX platform, Rorr EZ delivers a blend of style, speed, and practicality — featuring:
- Top speed of 95 km/h
- 0–40 km/h in 3.3 seconds
- 52 Nm torque
- IDC-certified range up to 175 km
- Fast-charging support
- Advanced rider tech: Geo-Fencing, Theft Protection, UBA, and DAS
The motorcycle is powered by Oben’s in-house developed LFP battery for enhanced heat resistance, longevity, and Indian-road dependability. It’s available in four bold colors: Electro Amber, Surge Cyan, Lumina Green, and Photon White.
To promote long-term value, Oben is offering the Protect 8/80 warranty at ₹9,999, covering the battery for eight years or 80,000 km, fully transferable.
This launch is part of Oben Electric’s wider expansion strategy, which includes opening over 150 showrooms across 50+ cities by year-end, each featuring dedicated service centers. By integrating a strong offline footprint with digital channels like Amazon, Oben is setting a precedent in transforming how EVs are discovered, purchased, and supported.
Submitted by PR Agency
