New Delhi, November 3, 2026: OBSESS, a fitness and sports technology startup based in Delhi NCR, has raised an angel funding round to build a unified digital ecosystem for India’s rapidly evolving fitness and sports industry.
The round saw participation from angel investors including:
- Pushpendra Singh, Co-founder of Centricity
- Amitt Goel, Angel Investor
- Harshit Vij, Co-founder of Freecultr
The company has not disclosed the financial details of the funding round.
Building a Connected Fitness Ecosystem
As fitness increasingly becomes an integral part of consumers’ lifestyles, demand has evolved beyond traditional gym memberships to include:
- Sports activities
- Personal training
- Nutrition services
- Recovery solutions
- Wellness experiences
However, these services often operate independently, forcing consumers to navigate multiple platforms while businesses rely on fragmented systems.
Founded in 2026 by Tushar Sharma and Yash Kumar, OBSESS is working to address this gap by building a single platform that brings together various aspects of the fitness journey into one connected ecosystem.
Simplifying Fitness Discovery and Access
OBSESS is developing an integrated platform designed to simplify how users discover, access, and manage fitness-related services.
Its ecosystem will include:
- Gym discovery and memberships
- Personal training services
- Sports venue discovery and booking
- Fitness products
- Nutrition services
- Wellness solutions
- Community-driven fitness experiences
The company aims to provide a seamless experience for consumers while helping service providers and fitness businesses digitise operations and grow their customer base.
Tushar Sharma, Founder & CEO, OBSESS, said: “We don’t want to build just another fitness application. We are building a platform that brings the different parts of the fitness journey together, so people can access the services they need without moving between disconnected platforms. We believe fitness should be easier to discover, access and experience, while businesses across the ecosystem should have the technology to reach more people and grow. This funding gives us an important step forward as we work towards making that vision a reality.”
More Than a Fitness App
Rather than focusing on a single use case, the founders view fitness as a connected ecosystem.
The company believes consumers increasingly seek an integrated experience that covers every stage of their health and fitness journey, while businesses require digital infrastructure to operate efficiently and reach new audiences.
Yash Kumar, Co-founder, OBSESS, said: “The opportunity in fitness goes beyond helping people find a gym or book a sports facility. It is about creating a connected experience that supports people throughout their fitness journey. We want OBSESS to bring consumers, service providers and fitness businesses closer together through one platform. Our focus is on building something that becomes useful in everyday life and can scale with the evolving needs of the fitness community.”
Funding to Accelerate Growth
The newly raised capital will be used to:
- Strengthen technology and product development
- Expand the network of gyms, trainers, and sports venues
- Accelerate user acquisition
- Build industry partnerships
- Strengthen operational capabilities
The company is also planning to incorporate AI-driven capabilities into its platform to enhance personalisation and user experience.
AI-Powered Fitness Vision
As part of its product roadmap, OBSESS is exploring AI-enabled features designed to support:
- Workout planning
- Nutrition recommendations
- Personalised fitness journeys
- User engagement and retention
The company believes AI can help make fitness experiences more accessible, relevant, and actionable for users.
Long-Term Expansion Plans
Looking ahead, OBSESS plans to expand into new cities while growing its network of fitness enthusiasts, trainers, gyms, sports venues, wellness experts, and brands.
The startup sees a major opportunity in addressing persistent market challenges such as:
- Service discoverability
- Accessibility
- Industry fragmentation
By acting as a technology and distribution layer for the fitness ecosystem, the company aims to create a more connected and collaborative industry framework.
About OBSESS
OBSESS is a fitness and sports technology company building a unified ecosystem that connects fitness enthusiasts, gyms, trainers, sports venues, wellness professionals, and fitness brands.
Its platform is designed to simplify how consumers discover and access fitness services while empowering businesses with technology, digital infrastructure, and growth tools.
Its offerings span:
- Gym memberships
- Personal training
- Sports bookings
- Fitness marketplaces
- Nutrition services
- Wellness experiences
The company’s mission is to bring the entire fitness journey under one integrated platform.
