New Delhi, Delhi, India | 28th July 2025: Orient Electric Limited [BSE: 541301, NSE: ORIENTELEC], a part of the diversified USD 3 billion CKA Birla Group, has unveiled its new range of Next-Gen BLDC ceiling fans. Designed to combine energy efficiency, smart voice control, and aesthetic appeal, these ceiling fans are available in over 40 bold and vibrant colours — from elegant creme latte and dark olive to striking ice blue — to complement every modern interior.
Smart, Silent, and Stylish: The Future of Ceiling Fans
With Indian consumers increasingly seeking lifestyle-oriented home appliances, Orient Electric’s BLDC fan range responds to evolving preferences. These fans are designed not only for performance but also to align with personal style and modern interior aesthetics.
Today’s consumers demand more than basic utility — they expect appliances that deliver on design, technology, and sustainability. Orient Electric addresses this with its premium ceiling fan lineup, featuring BLDC (Brushless Direct Current) technology for whisper-quiet operation and up to 50% energy savings.
“Our Next-Gen BLDC ceiling fans are a perfect blend of advanced technology, superior performance, and bold design,” said Ravindra Singh Negi, MD & CEO, Orient Electric Limited. “With smart features and energy-efficient performance, we’re enabling consumers to embrace sustainable and stylish living.”
Flagship BLDC Ceiling Fan Models from Orient Electric
The newly launched range includes several standout models under Orient’s popular Aeroseries, known for their aerodynamic blade design inspired by aircraft wings:
- Aerosense BLDC Pro: A cutting-edge fan with smart features, whisper-quiet performance, and options with ambient underlight.
- Aeroquiet Neu: A bold refresh of a classic, this model brings vibrant colour to modern ceilings without sacrificing efficiency.
- Aerosleek: A design-forward marvel that marries sleek aesthetics with silent, smooth airflow.
- Aeon VC: A minimalist fan with a premium metallic finish and integrated LED lighting, perfect for understated luxury interiors.
All models offer a unique balance of style and substance, making them ideal for homeowners seeking the best BLDC ceiling fans in India.
Orient Electric’s Marketing Push with MS Dhoni and Kusha Kapila
To amplify awareness and engage younger, digital-savvy audiences, Orient Electric has launched a podcast-style marketing campaign featuring brand ambassador MS Dhoni and content creator Kusha Kapila. This initiative creatively highlights the features of the BLDC fan range while strengthening emotional connect with Indian consumers.
In addition, to reinforce its presence in South India, the brand has partnered with popular Tamil content creator Madan Gowri, reflecting its commitment to regional outreach.
Availability Across India
The Orient BLDC ceiling fan collection is now available at leading retail outlets and online platforms nationwide. With their bold colours, smart controls, and energy-saving features, these fans are poised to redefine how Indian households perceive ceiling fans.
