Mumbai, December 13, 2024: Overlays, a pioneer in innovative fashion design, is excited to unveil its latest jacket collection that merges traditional craftsmanship with cutting-edge streetwear aesthetics. These jackets are expertly crafted using intricate hand embroidery and hand-dyed fabrics, blending timeless Indian techniques with contemporary fashion trends. Designed for the modern, fashion-forward individual, Overlays jackets offer the perfect balance of comfort, sustainability, and artistic expression.
Each piece in the collection transcends conventional streetwear, reflecting the brand’s commitment to exceptional craftsmanship. The elaborate hand embroidery and distinct hand-dyeing techniques not only highlight the brand’s attention to detail but also add a unique, personal touch to every jacket. Overlays uses eco-conscious materials, ensuring that sustainability remains at the core of its design philosophy while offering a bold, statement-making look.
Shlok Srivastava, Founder and CEO of Overlays Clothing, also known as Tech Burner, commented, “Our jackets are a true expression of individuality, combining innovative design with traditional craftsmanship and sustainable materials. They’re more than just outerwear – they represent a bold statement about who you are and what you stand for. Each piece is handmade with care, making it not only stylish but ethically produced.”
This new collection redefines streetwear by infusing Indian craft techniques into modern fashion designs. Overlays remains committed to sustainability and innovation, with plans for future collections that continue to push the boundaries of fashion, comfort, and eco-consciousness. The brand invites fashion enthusiasts to discover jackets that not only celebrate personal style but also honor the rich art of traditional craftsmanship.
