Panasonic launches ‘Co.lab Studio by IGNITION’ to co-create scalable digital services with startups

New Delhi | February 17, 2026: Panasonic Life Solutions India (PLSIND) has announced the launch of Co.lab Studio by IGNITION, a strategic startup studio designed to co-create and integrate scalable digital lifestyle services with startups through MirAIe, Panasonic’s AI-powered connected living platform. This initiative marks the next phase of Panasonic’s open innovation journey under the IGNITION brand and introduces a new model of engagement with India’s startup ecosystem.

Programme Highlights

  • Business-First Approach: Focused on translating startup innovation into deployable services, bundled offerings, and measurable business outcomes.
  • MirAIe Integration: Anchored to Panasonic’s AI and IoT-enabled connected living platform, which unifies appliances, devices, and home solutions into a single intelligent ecosystem.
  • Operating Partner: Panasonic has partnered with LINK Innovation to operationalize the program, ensuring enterprise pilots move seamlessly into deployment.
  • Strategic Ownership: Panasonic retains full platform, branding, and strategic control under IGNITION, while leveraging LINK Innovation’s expertise in startup collaboration.

Mr. Hiroshi Saijo, Head of Panasonic Go, Panasonic Holdings Corporation, said: “At Panasonic Go, one of our missions is to empower people with more choices and an enriched quality of life. Co.lab Studio in India is a bold step toward turning that mission into reality. By combining the dynamism of India’s startup ecosystem with Panasonic’s technological strengths, we aim to create new forms of value that reach people faster and more impactfully. Our ambition goes beyond experimentation — we are building real businesses and solutions that enable people to shape their lives with greater freedom and possibility.”

Mr. Manish Misra, Chief Innovation Officer, India Innovation Centre (IIC), PLSIND, added: “MirAIe is shaping the future of connected living, and Co.lab Studio extends our open innovation approach to collaborate with India’s vibrant startup ecosystem. Together with Panasonic Go and LINK Innovation, we aim to co-create scalable solutions that address future lifestyle needs while driving sustainability and wellness.”

Ms. Souad Tenfiche, CEO, LINK Innovation, commented: “Co.lab Studio makes co-creation repeatable and outcome-driven. India’s startup ecosystem brings speed and talent, while Panasonic contributes trusted quality and engineering discipline. Together, we can help promising ideas become solutions that launch faster and earn customer trust.”

Strategic Context
Panasonic’s flagship IGNITION accelerator program identifies high-potential startups for collaboration and corporate venture engagement. However, translating innovation into live business integration often requires faster, continuous engagement. Co.lab Studio addresses this need by enabling agile, outcome-driven collaboration focused on deployment rather than discovery — working with startups to deliver pilots, integrations, and scalable services.

About Panasonic Go
Panasonic Go is a transformative strategic growth initiative representing Panasonic’s commitment to innovation in a software-driven, AI-powered landscape.

About Panasonic Group
Founded in 1918, the Panasonic Group is a global leader in innovative technologies and solutions across consumer electronics, housing, devices, B2B solutions, and energy sectors. On April 1, 2022, the Group adopted an operating company system, with Panasonic Holdings Corporation serving as the holding company. For the year ended March 31, 2025, the Group reported consolidated net sales of 8,458.2 billion yen.

🌐 Learn more: Panasonic Global