New Delhi, September 9, 2026: PayMe, one of India’s fast-growing homegrown fintech companies, today announced the launch of Credit Assist as a standalone app. The AI-powered platform, now decoupled from PayMe, helps Indians understand, improve, and build their credit health from a single screen. Available now on Android, Credit Assist moves credit management beyond the occasional score check and gives users a constant, AI-driven companion for their financial reputation.
The Credit Awareness Gap
India’s formal retail credit penetration has grown rapidly:
- Share of consumers accessing credit rose from 35% in 2017 to 74% in 2026.
- Yet overall credit depth remains low, with penetration at ~6% and a credit-to-GDP ratio of 53–57%.
- According to TransUnion, only 119 million Indians actively tracked their credit profiles as of March 2024 — a small fraction of nearly one billion eligible for credit.
- Millions enter the system via loans, credit cards, and BNPL products without understanding how scores are calculated or what impacts them.
Credit Assist is built to close this gap.
Mahesh Shukla, Founder & CEO, PayMe: “Credit is now the gateway to opportunity in India, whether it is a home, a business, or an education, yet most people only discover their score when a loan gets rejected. We built Credit Assist to flip that. Instead of a number you check once a year and forget, it is an intelligent system that watches your credit for you, tells you in plain language what to do next, and stays with you until your score actually improves. This is financial happiness, made personal and made proactive.”
What Sets Credit Assist Apart
Credit Assist combines a stack of purpose-built AI systems:
- Agentic AI Credit Manager — continuously monitors credit profiles, flags risks, and recommends corrective actions before issues grow.
- Real-time nudges — help users identify risks and potential defaults in time to act.
- 24×7 AI Assistant “Clio” — answers credit questions instantly in everyday language, eliminating jargon.
- Personalised video guidance — tailored to each user’s actual credit behaviour.
- Instant access — credit score, full downloadable report, and clear breakdown of score factors.
- Financial life integration — manage bill payments, track assets, and organise financial information shaping creditworthiness.
- Human touch option — personal guidance from credit experts alongside AI.
Reliable Data & Security
- Sources data from RBI-licensed credit bureaus.
- Score checks are treated as soft inquiries (no impact on credit score).
- Data fetched only with explicit user consent.
- Protected by encryption and security safeguards.
- App never asks for net banking passwords or OTPs.
Getting Started
- Download the app from the Google Play Store.
- Sign up with mobile number and complete quick verification.
- Score appears instantly on the home screen with factors affecting it and a personalised path to improve.
- Designed for new-to-credit users as well as seasoned borrowers protecting and optimising established scores.
