India, New Delhi May 20, 2019: Moving ahead with aggressive expansion plans, PLACIO, a leading technology-based student housing Management Company has entered into a partnership and franchise model for expanding its Pan-India network. PLACIO is the first player in the space to enter into this unique business idea for its aggressive reach all over India. Targeting 10,000 beds on Pan-India level, PLACIO plans to partner with property owners having properties near institutes, universities and large corporate parks, through franchise-owned company managed (FOCM) model. This will provide a distinctive opportunity for the property owners to earn revenue share in profits. PLACIO plans to add 100 properties in the next 24 months that includes Tier 1, 2 & 3 cities with various models and an initial investment range from a few lakhs to 1Cr. by providing an opportunity to earn up to 30% of revenue. It is a huge opportunity for property owners, entrepreneurs, existing Hostel operators, Universities to be part of this fastest and lucrative proposition.
PLACIO will provide robust technology platform, staff training, access to certified vendors, SOP and unmatched marketing reach under Franchisee owned and franchisee operated model. It is excellent and first of its kind opportunity for existing PG and Hostel operator to operate under PLACIO Brand license.
Divulging his plans, Mr. Rohit Pateria, Founder & CEO, PLACIO says, “It is a great pleasure to take our vision forward through partnership and franchise model. With this unique initiative, the company has taken steps towards standardizing the entire student housing in terms of facilities, operations, infrastructure and student’s life. He further added that this model will enhance our presence across India.
Mr. Mustafa Shikora, Co-Founder & MD, PLACIO, commented, “The new partnership means providing an impetus to the entire entrepreneurial growth in Indian Market as well as this will consolidate the student housing market in India. “ According to him, the PLACIO Franchise model will be an excellent option for property owners who are stuck with large unsold inventories, especially in the Tier 2 and Tier 3 areas, where they are facing maximum slowdown”.
The student housing market is booming in India and is fast becoming recognized as an asset class with tremendous potential in India. And, according to the latest JLL report, student housing investors are being met with a vast opportunity as the top ten states in India, in terms of student numbers, have an unmet accommodation demand of between 30 and 60 percent.