Kochi, Kerala, India | 28th July 2025: Platinum Guild International (PGI) India successfully concluded the 2025 edition of its annual Platinum Buyer-Seller Meet (BSM) at the Grand Hyatt, Kochi. The high-impact event brought together top platinum jewellery manufacturers and leading retail partners from across India, reinforcing PGI’s mission to accelerate growth in the platinum jewellery category.
The meet continued its legacy as a pivotal platform for industry collaboration, innovation, and strategic business planning, especially ahead of the upcoming festive and wedding seasons—peak periods for jewellery sales in India.
Record Participation and Strategic Collaboration Fuel Momentum
This year’s event saw participation from 60 leading retailers and 14 key manufacturers, making it one of the most dynamic and well-attended editions to date. The platform enabled stakeholders to:
- Showcase new platinum jewellery collections
- Place pre-season orders
- Explore innovative design and manufacturing techniques
- Share consumer insights and marketing strategies
Retailers were given exclusive access to PGI’s flagship platinum jewellery brands:
- Platinum Love Bands
- Platinum Evara
- Men of Platinum
These collections will be launched in retail stores nationwide and backed by integrated marketing campaigns, aimed at increasing consumer demand and boosting in-store conversions.
Driving Innovation for India’s New-Age Platinum Buyers
With a rising demand for modern, differentiated jewellery among millennial and Gen Z consumers, the 2025 BSM was curated to align with emerging trends and shifting design sensibilities. PGI India placed strong emphasis on:
- Cutting-edge design innovation
- Bi-metal concepts and exclusive retailer collections
- Consumer-driven storytelling and branding
- Strategic category-building for long-term growth
As platinum continues to gain traction in India, especially due to its affordable price point and emotional appeal, this year’s meet served as a key inflection point for category expansion.
Voices from the Industry
Tim Schlick, CEO, Platinum Guild International, emphasized the strategic significance of the event:
“The 2025 Buyer-Seller Meet marks a pivotal moment for platinum in India. With rising consumer aspirations and retailer commitment, we’re building a future-ready category. The energy at this year’s event reinforces our confidence in platinum’s long-term potential.”
Vaishali Banerjee, Managing Director – India & ME, Platinum Guild International, shared:
“Each BSM strengthens our partnerships and reinforces platinum’s role in India’s evolving jewellery market. This meet is key to PGI’s mission of shaping modern jewellery for a modern India.”
Pallavi Sharma, Deputy Country Manager – India & ME, added:
“This year, we focused on expanding platinum’s reach among new consumer groups, driven by favorable market pricing and shifting preferences. Our goal is to help partners stay competitive and deliver real consumer value.”
Outlook: Platinum Jewellery Poised for a Strong Season
With robust order volumes and enthusiastic retailer participation, the 2025 Platinum Buyer-Seller Meet reaffirmed PGI India’s strategic direction. It catalyzed confidence across the platinum value chain, setting the stage for a successful festive and wedding quarter.
Backed by design innovation, collaborative partnerships, and consumer-centric marketing, platinum jewellery in India is on a strong growth trajectory—cementing its place as the preferred choice for today’s discerning jewellery buyers.
