NEW DELHI, September 2025 — Prowrrap, a comprehensive B2B procurement platform specializing in packaging materials, capex equipment, and warehouse assets, has secured ₹4 crore in seed funding led by Calance Software Pvt Ltd and super angel investor Amit Govil, an IIT Varanasi alumnus. The company plans to pursue Series A funding within the next 18-24 months to accelerate market expansion and technology development.
Experienced Leadership from Major Indian Companies
Founded by brothers Sagar K. Saxena and Rishabh K. Saxena, Prowrrap launched operations in January 2024 with a mission to simplify supply chain operations for MSMEs and high-growth enterprises. The founding team brings substantial industry experience: Sagar, an IIM Lucknow alumnus and former Project Head at Swiggy, and Rishabh, an IMT Ghaziabad graduate and former Procurement and International Procurement Head at Bira91.
The startup operates as a design-to-distribution procurement platform, addressing critical supply chain bottlenecks that frequently impact small and medium enterprises across India’s diverse business landscape.
Strategic Fund Deployment for Market Expansion
The seed funding will support three primary growth initiatives: strengthening technology capabilities for enhanced procurement solutions, scaling distribution networks across India, and deepening focus on high-growth sectors including quick commerce, fresh and natural produce, e-commerce, and SME/MSME markets.
Currently serving clients in Tier-1 cities and select Tier-2 markets, Prowrrap aims to expand operations to 25 cities by the next fiscal year, establishing comprehensive coverage across India’s major commercial centers.
Addressing Critical Procurement Challenges
“Our vision centers on transforming and simplifying how businesses procure packaging and operational assets,” said Sagar K. Saxena, Co-founder and CEO of Prowrrap. “This investment enables us to enhance our technology infrastructure, accelerate expansion, and deliver superior efficiency to fast-growing enterprises seeking reliable procurement solutions.”
Rishabh K. Saxena, Co-founder of Prowrrap, added, “MSMEs and high-growth companies consistently encounter supply chain bottlenecks that impact operational efficiency. Prowrrap addresses these challenges through a unified platform ensuring speed, quality, and cost optimization in procurement processes.”
Market Validation Through Strategic Investment
The funding round reflects investor confidence in Prowrrap’s market approach and growth potential within India’s expanding B2B procurement sector. Investor Amit Govil noted, “Prowrrap addresses fundamental challenges in the MSME and fast-commerce ecosystem around procurement efficiency. The founders’ extensive industry experience and clear strategic vision position them effectively to disrupt this established market.”
The investment validates Prowrrap’s technology-driven approach to solving procurement challenges across multiple industry verticals.
Significant Market Opportunity and Growth Potential
Prowrrap operates within India’s substantial packaging market, currently valued at $101 billion and projected to reach $170 billion by 2030. The global packaging market exceeds $1.18 trillion, with adjacent sectors like warehouse automation growing at over 16% CAGR, demonstrating the scale of opportunity for comprehensive B2B procurement platforms.
This market expansion supports Prowrrap’s strategy of building integrated solutions that serve diverse industry needs while maintaining focus on efficiency and cost optimization.
Comprehensive B2B Solution Portfolio
The platform serves multiple sectors from e-commerce to hospitality through seamless supply chain management tailored to specific industry requirements. Prowrrap’s comprehensive approach encompasses packaging materials, capital equipment, warehouse assets, and turnkey project solutions, providing clients with integrated procurement capabilities.
This diversified service offering positions the company to capture value across multiple market segments while building sustainable client relationships through comprehensive solution delivery.
Technology-Driven Scaling Strategy
With seed funding secured, Prowrrap is accelerating development of its technology-driven procurement services ahead of the planned Series A round. The company’s focus on smart procurement solutions, combined with expanding distribution networks, supports ambitious growth targets across India’s diverse regional markets.
The strategic approach emphasizes building scalable technology infrastructure capable of supporting rapid geographic expansion while maintaining service quality and operational efficiency.
About Prowrrap
Prowrrap operates as a Delhi-based comprehensive B2B procurement platform specializing in packaging materials, capital equipment, warehouse assets, and turnkey project solutions. Founded in January 2024 by brothers Sagar K. Saxena and Rishabh K. Saxena, the company serves MSMEs and high-growth enterprises through its design-to-distribution platform. With experienced leadership from major Indian companies and strategic investor backing, Prowrrap aims to transform procurement processes across multiple industry verticals while expanding operations to 25 cities by the next fiscal year.
For more information, visit www.prowrrap.com
