Mumbai, August 12, 2025 — SuperYou, the disruptive nutrition brand co-founded by powerhouse Ranveer Singh and Nikunj Biyani, today announced the launch of SuperYou Pro, a next-generation protein powder powered by innovative bio-fermented yeast protein technology. Following the viral success of India’s first protein wafers and the healthiest multigrain chips, SuperYou is now expanding into functional fitness with a product engineered for performance, gut health, and uncompromising taste.
Breakthrough Protein, Built for India’s Active Generation
At the heart of SuperYou Pro is bio-fermentation tech, one of the world’s most advanced and scientifically backed protein innovations. This 100% vegan protein combines the benefits of both plant and whey, delivering:
- 24–27g of high-quality protein per serving
- All 9 essential amino acids
- PDCAAS score of 1.0/1.0 (on par with whey)
- Zero allergens — soy-, whey-, and gluten-free
- Superior digestibility and gut-friendliness
Nikunj Biyani, Co-founder of SuperYou, shared: “When I discovered bio-fermented protein technology—the most advanced and gut-friendly protein innovation—I knew we had to bring it to India. We wanted a protein powder that delivers clean nutrition, tastes great, and performs even better. SuperYou Pro is exactly that.”
Ranveer Singh, Co-founder of SuperYou, added: “With fermented yeast protein, we knew we had something revolutionary. SuperYou Pro brings the best of both worlds: the simplicity of plant-based protein and the high performance of whey. It’s clean, complete, and great for your gut—it’s the love your muscles deserve.”
Flavours That Fuel Every Routine
SuperYou Pro launches in four delicious and versatile variants:
- Chocolate – smooth and classic
- Cold Coffee – bold and energizing
- Masala Chai – uniquely Indian and comforting
- Unflavoured – clean and neutral for maximum versatility
Whether you’re strength training, recovering post-run, or simply staying active, SuperYou Pro delivers performance without compromise.
Certified Clean, Globally Credible
SuperYou Pro is backed by rigorous quality standards:
- Protein verification by NABL
- Quality assurance from SGS China and SciEp Australia
- Manufactured in US FDA–registered and GMP-certified facilities
- Non-GMO, soy-free, whey-free, gluten-free
Availability and Market Ambition
Priced at ₹3,000/kg, SuperYou Pro is now available on Superyou.in, Amazon, Flipkart, Blinkit, Zepto, Instamart, and top retail stores like Wellness Forever, Noble Chemist, Ratnadeep, and 7-Eleven. SuperYou aims to capture 10% market share within 12 months, leveraging its loyal consumer base and omnichannel presence.
About SuperYou and Think9 Consumer Technologies
SuperYou is India’s first protein wafer brand, redefining protein consumption through taste-led, clean-label innovation. Known for its Protein Wafers and Multigrain Chips, SuperYou serves fitness enthusiasts and snack lovers seeking functional foods without sacrificing flavour.
Think9 is a venture builder firm transforming powerful ideas into authentic, profitable, experience-led digital-native brands across food, wellness, beauty, home & decor, and fashion. By partnering with passionate entrepreneurs and leveraging data science and technology platforms, Think9 builds brands that resonate with the new generation of Indian consumers.
