Delhi, India | 5thSeptember 2025: Global travel marketplace Skyscanner has announced star cricketer Suryakumar “SKY” Yadav as its first-ever brand ambassador in India. Known to fans as Mr. 360 for his dynamic playing style, SKY is now set to bring the same versatility to travel, inspiring Indians to explore the world with Skyscanner.
Cricket Meets Travel: Inspiring a New Wave of Exploration
With 47% of Indians willing to travel to watch live cricket matches, according to Skyscanner’s Pitch Perfect Journeys report, the partnership highlights the growing phenomenon of sport-led travel. As India’s passion for cricket fuels tourism, Skyscanner is positioning itself as the go-to platform for affordable, smart, and inspiring journeys.
Why SKY and Skyscanner Are a Perfect Match
Suryakumar Yadav’s adventurous spirit, love for exploration, and strong fan connection resonate with Skyscanner’s audience of digital-first travellers. His lifestyle aligns with the brand’s mission to make trip planning simpler and more exciting—whether discovering hidden gems, finding affordable flights, or creating memorable experiences.
“Travel excites me as much as cricket. Partnering with Skyscanner feels natural because it’s about making travel simple, smart, and full of possibilities,” said Suryakumar Yadav, represented by RISE Worldwide. “I look forward to inspiring more fans to combine their love for cricket with discovering the world.”
Launch Campaign: Travel With SKY
The partnership begins with an interactive social media contest, inviting fans to design a personalized travel plan for SKY using Skyscanner tools. From underrated destinations to authentic local experiences, participants can showcase their creativity. The top 10 winners will enjoy an exclusive meet-and-greet with SKY, turning travel planning into a community celebration.
Strengthening Skyscanner’s India Presence
Commenting on the collaboration, Neel Ghose, Country Manager & General Manager, Skyscanner India, said:
“We are thrilled to welcome SKY to the Skyscanner family. His connection with people across India makes him the perfect partner to showcase how simple and joyful travel can be with Skyscanner. With him by our side, we want to make travel more accessible, affordable, and inspiring for every Indian traveller.”
Following the opening of its first India office in 2023, Skyscanner’s partnership with SKY reinforces its commitment to deepening brand relevance and connecting with diverse demographics across the country.
A New Era of Travel for Indian Fans
Together, Skyscanner and Suryakumar Yadav aim to empower Indian travellers to dream bigger, travel smarter, and embrace global adventures—making every journey as exciting as the game of cricket itself.
