FARIDABAD, September 8, 2025 — The Decorshed, India’s leading e-commerce-first home décor brand founded by Ritesh Bhatia, today launched its exclusive ‘Made in India’ Wall Décor Collection. The contemporary range celebrates Indian craftsmanship while delivering premium aesthetics at accessible prices through local design and manufacturing.
Transforming Indian Visual Culture into Modern Home Décor
The collection draws inspiration from India’s rich visual heritage, incorporating traditional motifs, textures, and storytelling elements into contemporary designs. The range features sculpted wall accents, statement panels, spiritual medallions, and minimalist modern pieces designed to complement both compact Indian apartments and larger residential spaces.
Each product undergoes a comprehensive development process from creative concept to prototype within India, followed by in-house and partner manufacturing with rigorous quality controls ensuring superior finish, durability, and installation convenience.
Addressing Market Challenges Through Local Innovation
The initiative responds directly to longstanding market challenges in India’s wall décor segment. For years, consumers relied heavily on imported poly-resin and mixed-material pieces, facing rising import duties that resulted in higher prices and limited product variety.
“We wanted to demonstrate that Indian design and manufacturing capabilities can deliver world-class wall décor at fair prices,” said Ritesh Bhatia, Founder of The Decorshed. “This collection represents our tribute to Indian craftsmanship—featuring responsibly sourced materials, meticulous finishing, and designs that feel authentically at home in contemporary India.”
Sustainable Manufacturing with Premium Quality
The collection prioritizes environmental responsibility through eco-conscious material sourcing, efficient casting and finishing processes, and durable coatings specifically engineered for Indian climatic conditions. Skilled artisans collaborate directly with the brand’s design team to ensure precise translation of concepts into tactile pieces featuring clean edges, consistent coloration, and secure hanging systems.
Comprehensive E-Commerce Distribution Strategy
Maintaining its digital-first approach, The Decorshed will distribute the collection through thedecorshed.com and major marketplaces including Amazon and Flipkart, ensuring nationwide accessibility. The company has developed specialized packaging solutions for wall art featuring multi-layer cushioning, drop-tested cartons, and tamper-evident sealing.
Customer support through WhatsApp, phone, and email channels provides comprehensive assistance with style selection, installation guidance, and maintenance instructions.
Product Range and Design Philosophy
Collection Categories:
- Contemporary wall panels and sculptural accents
- Spiritual and serenity-themed pieces for living and meditation spaces
- Nature-inspired forms for garden-facing walls and balconies
- Minimal geometric and textural compositions for modern aesthetics
Market Impact and Value Proposition
The ‘Made in India’ collection addresses four key market needs:
Local Skill Enhancement: Elevates traditional Indian craftsmanship through design-led manufacturing processes
Cost Accessibility: Delivers premium aesthetics without import markups, making quality décor more affordable
Supply Chain Efficiency: Local production significantly reduces lead times and inventory shortages
Environmental Responsibility: Materials and manufacturing processes selected for longevity and minimal waste generation
About The Decorshed
Founded by entrepreneur Ritesh Bhatia in Faridabad, The Decorshed operates as a design-forward, e-commerce-first home and garden décor brand. The company integrates Make-in-India manufacturing with artisan partnerships and digital-first market distribution across its proprietary website and major marketplaces. With an expanding portfolio encompassing wall décor, planters, garden accents, spiritual décor, and related categories, The Decorshed’s mission focuses on making artful, well-crafted décor accessible to every Indian home.
