Mumbai | 5th August 2021: Healthy snack brand, Eat Better, has raised an undisclosed amount in growth funding from eCommerce investment marketplace GetVantage this week to supercharge growth. The funds will be invested to fuel expansion by focusing on marketing and new product launches in the coming months.
Launched in August 2020 The Eat Better Company has registered strong growth and developed a customer base of over 15,000 people.
Mridula Kanoria, Founder, Eat Better said, “Over the last 11 months, we’ve gotten overwhelming response and have clocked in double-digit growth rates month on month. This validates my belief that given a choice people will choose healthy, 100% natural snacks for their families. Having realized the importance of making healthier choices, people are looking to buy from brands that are using the best of ingredients and making snacks without the addition of any harmful preservatives or artificial flavors. The packaged food industry is ripe for disruption and the additional capital infusion from GetVantage will enable us to supercharge growth and help our customers make healthier choices.”
Bhavik Vasa, Founder & CEO, GetVantage said, “We are excited to support more women founders like Mridula who are fueling entrepreneurship in India. As a founder’s platform, we look to empower India’s most exciting entrepreneurs and eCommerce businesses like Eat Better with revenue-based financing to catalyse growth.”
Eat Better snacks are available for purchase via their website www.gottaeatbetter.com & marketplaces like Amazon & Cred. The company also has a strong gifting portfolio and counts Visa, Razorpay, Pine Labs, and Godrej Housing Finance among its customers. As the leading revenue-based financing fintech platform in India, GetVantage has invested in over 70+ digital-first brands across sectors and is committed to driving growth for local, home-grown brands like The Eat Better Company that are the future of eCommerce in India. The company is on track to fund 250+ brands in the next 12 months.
