Mumbai, Maharashtra, India | 14th August 2025: For over 25 years, Johnnie Walker’s “Keep Walking” philosophy has inspired bold progress and purposeful action. In its latest evolution, Johnnie Walker Luxe Blended Water introduces The Walkers List — an avant-garde cultural platform uniting changemakers, creators, and innovators to ignite a movement rooted in creativity, collaboration, and the spirit of progress.
A Platform for Changemakers and Cultural Innovators
The Walkers List celebrates individuals who challenge conventions, reimagine possibilities, and leave a lasting impact on their communities and the wider culture. This initiative is more than a showcase — it is a call to purposeful action, spotlighting those who embody the belief that progress never stands still.
In its inaugural edition, The Walkers List champions creative disruptors across art, dance, music, and fashion — each redefining boundaries through collaboration and social impact.
Featured Collaborations on The Walkers List
Paizār-e-Pashm by Babar Afzal × Aprajita Toor
A striking fusion of heritage and modernity, this project reimagines traditional cashmere pashmina craftsmanship through contemporary, culturally inspired footwear design. Sales proceeds will support the Pashmina Goat Project and an NGO dedicated to preserving India’s artisanal heritage.
Dhwani by Shilo Shiv Suleman × Colleena Shakti
An immersive art installation blending handcrafted Jaipur metalwork with responsive dance performance, creating a living embodiment of Keep Walking. Unveiled at Snowball Studios, Worli, on July 27, 2025, this golden spiral masterpiece brings together Lohar artisans and Odissi dancers in a celebration of movement, light, and sustainable craftsmanship.
The Planet Song by Ricky Kej × Rashmeet Kaur
A genre-defying track merging global Grammy-winning talent with India’s folk music traditions, delivering a powerful environmental and social change message.
The Walkers Jersey by Virat Kohli × Saina Nehwal
An exclusive collaboration by two of India’s most iconic sports figures, this jersey champions gender equality in sports. Designed for athletes and advocates alike, it symbolizes progress and equality, inviting supporters to wear their values.
Inspiring Cultural Change Through Creativity
With these groundbreaking projects, The Walkers List sparks a cultural shift, proving that fearless creativity and purpose-driven partnerships can shape the future.
“Progress is never a solo journey,” says Ruchira Jaitly, Chief Marketing Officer, Diageo India (USL). “The Walkers List brings the ‘Keep Walking’ narrative to life — not just through words, but through impactful action.”
About Johnnie Walker Luxe Blended Water
Crafted for premium tasting experiences, Johnnie Walker Luxe Blended Water is a zero-calorie, zero-sugar, low-mineral water designed to elevate every sip. Recommended by connoisseurs and master blenders, it reflects the brand’s legacy of craftsmanship and innovation.
About Diageo India
A leader in India’s premium alcobev industry, Diageo India produces and markets iconic brands such as Johnnie Walker, Black Dog, The Singleton, McDowell’s No. 1, and more. With a strong commitment to sustainability, responsible consumption, and community upliftment, Diageo India continues to blend global expertise with local heritage.
For more details, visit www.diageoindia.com or explore responsible drinking initiatives at www.DRINKiQ.com.
