28th January 2021: Skill management EdTech start-up, Elite announced the launch of ‘Elite Points’ – India’s first Rewards based eLearning, where learners can accrue points towards every minute they spend on learning on the Elite platform. Members with the points earned from the learning hours, can choose their rewards in the form of gift cards from Amazon, Flipkart, Myntra, MakeMyTrip or even top up Paytym accounts. On the other hand, the points can be redeemed to pay for paid courses from any provider – Udemy, Coursera, EdX, MIT and others on the Elite platform.
The rewards structure at Elite is devised in such a way that a member can earn points by reading an article, watching a video, or even hearing a podcast. The Learner, can earn the reward points even on course completion. Incentivizing the learning experience with ‘Reward Points’ aims to encourage & motivate employees to continue learning, and bridge the current gaps of the Industry.
Elite is an AI-powered skill management solution (patent pending solution) that curates and personalizes daily learning: not just courses, but the latest podcasts from influencers, videos from technology veterans and blogs from thought leaders. The Cloud based SAAS service, offers more than 356,000+ courses, 2.3m+ videos, 1,50,000+ podcasts, and 75,000+ webinars, Elite is home to one of the largest collections of curated content.
With poor completion rates and high dropout ratio, plaguing the online learning among Corporates, the Rewards based eLearning is a huge win for companies who have been investing in paid courses with no employee support.
Commenting on the development, Bhanu Prasad, COO, EdSanta Education, said, “What we realised from the very start was that we wanted to be different from all other Edtech endeavours. Most Edtech companies concentrate on the volume of content they can host while we at Elite, go beyond the content & focus on each member’s motivation and interest to make this a meaningful learning experience. The idea of ‘Elite Reward points’ is just a step in this direction. While reward points are not new in the shopping, banking and credit card environments, it’s the first time it’s being applied to learning. We’ve already seen a positive response from our membership. We believe this will increase engagement and take learning to a new level”.
Elite works on the new age concept that, professionals learn best when knowledge is served in bite sizes, as per user convenience. In last 3 Months, the brand has already partnered with over 200 enterprises, to offer next gen learning solutions.
