- The new range of single-door refrigerators features a unique design inspired by India’s rich cultural heritage.
India, 2024: Whirlpool of India, a subsidiary of Whirlpool Corporation, proudly announces the launch of its new range of single-door refrigerators – Ice Magic Pro glass door. This collection merges superior aesthetics with expert craftsmanship, creating a stylish and contemporary product designed to enhance the modernization of Indian homes. The new range, featuring unique patterns on the glass door, embodies sophistication and elevates living spaces with a touch of elegance.
Distinctive Designs Celebrating Indian Culture
The Ice Magic Pro glass door range offers three unique designs – Gold Dust, Silvia, and Night Bloom. Each design celebrates the rich arts, artisans, and diverse culture of India, reflecting the timeless beauty and vibrant traditions of the country.
- Gold Dust: Inspired by the intricate and earthy tones of the famous Pashmina, this design honors the local craftsmanship of the Kashmir region.
- Silvia: Showcasing Indian silver artistry, Silvia features floral and natural motifs, representing pride in heritage and the skill of Indian artisans.
- Night Bloom: Celebrating the sacredness of florals in Indian culture, this design blends moonlit flowers against a night sky, paying homage to serenity and devotion.
Innovative Features for Superior Performance
Beyond their visual appeal, the new range of refrigerators includes advanced features to ensure superior performance:
- Microblock Technology: Ensures up to 7 days of garden freshness, preserving the nutritional value of food.
- Milk Preservation: Maintains milk freshness for up to 12 hours during power cuts.
- Insulated Capillary Technology: Enables faster cooling efficiency and low-temperature variations.
- Scratch-Resistant Glass Door: Ensures durability and maintains aesthetic appeal over time.
- Effective Space Management: Provides ample storage space.
- Energy Efficiency: Designed to reduce energy consumption and save on electricity bills.
Statement from Whirlpool of India
Mr. Kumar Gaurav Singh, Vice President-Marketing at Whirlpool of India, stated: “At Whirlpool, we believe that our products should enhance the overall lifestyle of our customers through style, functionality, and durability. With the launch of our Impro Glass Door Refrigerator Range, we’re proud to offer a unique collection of designer refrigerators that elevate home design while being equipped with advanced features. We want our customers to feel a sense of pride and ownership with the new product that reflects their personalities. The varied design options will add a touch of grace to households, becoming a piece of art that reflects the style and aura of the home. At Whirlpool, we’re not just about manufacturing appliances; we’re about inspiring dreams and enriching lives.”
Availability
The Ice Magic Pro glass door range is now available in two capacities: 192L and 207L.
