India, 6th November 2019: Bad underwear is the stuff of nightmares! Your fears may not be traditional but they are way too real. This Halloween, XYXXCrew, premium brand that designs and manufactures exciting and comfortable innerwear for Men, celebrates with the promise of #NoUnderwearHorrors teamed up with Andre Borges, a leading lifestyle men influencer.
The #NoUnderwearHorrors campaign’s objective was to shed a light onto masses to introduce the unspoken issues of Men Underwear. The brand understands how crucial it is to choose the best underwear and has found perfect hacks giving us the best selections which are beneficial for everyday activities.
Given how daily intimates are something that men feel uncomfortable talking about outloud, Andre Borges associated with the brand, by sharing his personal experiences as to how XYXX has helped overcome his #NoUnderwearHorrors by stating, “Men often hesitate talking about underwear problems they face, they just make do with what they have. My collaboration with XYXX has provided me a great platform to talk about these issues and encourage men all over to erase the hesitation with underwear discomfort. We have produced a great quirky way to let the viewers know it’s not just them facing these issues, these horrors are experienced by each and every one of us. XYXX, has comfortable fabric, affordable prices with great quality and durability, in my personal experience, it took all my issues away.”
XYXX also collaborated with other lifestyle influencers like Harman Singha, Anchor & Actor, Kunal Thakur, Actor of Fame – Kabir Singh & Garth D’Mello, Musician focusing on the unspoken issues and help get you in the right wing with “What Are Men Thinking With Everyday Underwear Issues?” These influencers further stated their issues of comfort for travellers, chafing due to workouts, fabric rashes, size issues, teeth marks and durability with a funny and honest twist inspiring individuals to speak up about the underwear issues. The response of #NoUnderwearHorrors campaign was overwhelming as the brand realized most men do not speak about the everyday issues of uncomfortable underwear, and what do they expect the underwear to provide them.
Speaking about the campaign, Mr. Yogesh Kabra, founder of XYXX said, ”We believe it is a great initiative to bring out the issues men generally face when it comes to talking to about innerwear. Our collaboration with Andre Borges and other lifestyle influencers have had a great impact on our sales and brand awareness, we have noticed a great uplift in our purchase and have noticed a great shift in men seeking the right pairs and asking the right questions about innerwear comfort. It has been a great activity and we are happy to be a part of this community.”
XYXX believes, men deserves underwear that is beyond functional, the brand knows how crucial it is to choose the best underwear and has found perfect hacks giving us the best selections which are beneficial for everyday activities.
