Mumbai, September 16, 2025 — ZOFF Foods, one of India’s fastest-growing spice brands, has appointed Chef Natasha Gandhi as its first Digital Ambassador, marking a strategic shift toward enhanced digital consumer engagement. The partnership comes as ZOFF Foods accelerates its expansion with major retail partners including Reliance Retail and D-Mart, positioning the brand for its next phase of growth in India’s evolving food market.
Strategic Digital-First Approach
Chef Natasha Gandhi brings significant credentials to the partnership as a Season 6 MasterChef India finalist and a recognized name on the Forbes India Top 100 Digital Stars list. Her appointment underscores ZOFF Foods’ commitment to digital-first storytelling as Indian consumers increasingly seek transparency, convenience, and authenticity in their kitchen choices.
The collaboration will leverage Chef Natasha’s expertise in recipe development, particularly her specialization in millet-based cooking and clean-label food preparation, to create content that resonates with modern Indian households. Her established digital presence and credibility as a culinary expert will anchor ZOFF Foods’ diverse product portfolio, which spans whole and powdered spices, ready-to-cook gravies, and gourmet essentials.
Aligning Vision with Consumer Trends
Akash Agrawalla, Co-Founder of ZOFF Foods, emphasized the strategic importance of the partnership: “At ZOFF Foods, our vision is to shape culinary trends while leading with convenience, taste, and health. We’re deepening our reach across all touchpoints with increased focus on digital engagement. Our previous campaigns like #UnfilteredBandhan during Raksha Bandhan and #GoldenGlowWithZOFF have demonstrated how digital-first storytelling can create powerful consumer movements.”
Agrawalla continued: “This association with Chef Natasha unlocks new opportunities for authentic engagement and relatable storytelling. With our shared synergies, we can empower consumers to embrace their inner chef while positioning ZOFF Foods as a reliable and trusted kitchen partner.”
Authentic Brand Advocacy
Natasha Gandhi, Founder of House of Millets, brings personal experience with the brand to her new role: “This partnership goes beyond recipes—it’s about inspiring Indian households to choose healthy, flavorful cooking as the effortless option. I’ve been using ZOFF Foods in my own kitchen and understand firsthand how purity and innovation make a real difference.”
She added: “Through years of sharing my food journey with millions of home cooks, one consistent theme emerges: people want both authenticity and convenience. ZOFF Foods delivers exactly that combination.”
Market Expansion and Product Innovation
The ambassador appointment coincides with ZOFF Foods’ significant retail expansion and entry into the ready-to-cook category. The brand’s partnership with major retailers like Reliance Retail and D-Mart represents a strategic move to capture growing demand for premium, convenient cooking solutions across India’s diverse markets.
Chef Natasha’s advocacy for healthy eating and millet-based nutrition aligns closely with ZOFF Foods’ focus on product purity, innovation, and convenience. Her content will showcase how the brand’s products enable modern Indian kitchens to maintain authentic flavors while embracing contemporary cooking methods.
Future Content Strategy
The partnership will focus on creating authentic, recipe-led content that demonstrates ZOFF Foods’ versatility across different cooking styles and dietary preferences. Chef Natasha’s digital expertise will help translate the brand’s product innovation into relatable cooking experiences for consumers seeking both quality and convenience in their daily meal preparation.
This collaboration represents ZOFF Foods’ broader strategy to build deeper connections with digitally-savvy consumers while maintaining its commitment to traditional Indian flavors and cooking methods. Through authentic storytelling and practical recipe content, the partnership aims to establish ZOFF Foods as an essential component of the modern Indian kitchen.
About ZOFF Foods ZOFF Foods is one of India’s fastest-growing spice brands, offering a comprehensive range of whole and powdered spices, ready-to-cook gravies, and gourmet essentials. The company focuses on combining traditional Indian flavors with modern convenience, serving the evolving needs of contemporary Indian households.
About Chef Natasha Gandhi Chef Natasha Gandhi is a Season 6 MasterChef India finalist, founder of House of Millets, and a recognized name on the Forbes India Top 100 Digital Stars list. She specializes in healthy cooking, millet-based recipes, and clean-label food preparation, with a strong digital presence among Indian home cooks.
