Campaign Highlights:
- #KnowTheBrand launched ahead of India’s festive season as a purpose‑led consumer awareness campaign.
- Encourages consumers to question the quality, purity, and safety of whole spices.
- Tackles issues of adulteration, sourcing transparency, and food safety.
- Amplified by Chef Natasha Gandhi, ZOFF Foods’ digital ambassador.
- Campaign link: Instagram Post https://www.instagram.com/p/DdBvzOPMuxp/
About the Campaign
ZOFF Foods has launched ‘Know The Brand’, a thought‑provoking initiative designed to revolutionize India’s spice industry. The campaign urges consumers to look beyond price, packaging, and marketing promises when purchasing whole spices.
With adulteration and quality concerns persisting in the category, #KnowTheBrand encourages sharper scrutiny of sourcing, cleaning, storage, testing, and packaging processes. The campaign aims to empower consumers to make informed, safe, and quality‑driven choices.
Akash Agrawalla, Co‑Founder, ZOFF Foods: “India is one of the world’s leading producers and exporters of spices. Yet, we continue to face age‑old problems of purity, quality, and adulteration. When we entered this category in 2018, we knew we wanted to solve it with innovation and technology, keeping quality at the centre. Consumers deserve clear answers about the spices they use every day—where they were sourced, how they were cleaned, and what they were tested for. With ‘Know The Brand’, we want to encourage that habit and make brands, including ZOFF Foods, more answerable to the people buying from them. Don’t take our word for it either. Sawaal karo! Humse bhi! Lasting trust comes from being open about what we do and how we do it.”
Consumer Engagement
- Digital conversations around sourcing, processing, and quality.
- Amplified by Chef Natasha Gandhi to drive awareness.
- Encourages consumers to make questioning brands a daily habit before adding products to their cart.
About ZOFF Foods
Founded in 2018, ZOFF Foods is a fast‑growing player in India’s spice ecosystem. With a focus on innovation, technology, and uncompromising quality, ZOFF Foods has earned a place in kitchens across India. The company is committed to transparency, purity, and consumer trust, aiming to redefine how spices are sourced, processed, and consumed.
