March 2020, Bengaluru: Zolostays, category leader and the largest co-living brand in India, has appointed Sarabjeet Kukreja as its Head of Student Housing. The appointment is in line with the company’s efforts to aggressively expand its efforts in the student housing space this year. Kukreja will be responsible for all facets of student housing such as community activities, strategic growth planning, business development, operations, residence programming and admissions. His role will largely focus on B2B growth for the company.
Kukreja brings with him 15 years of experience in sales, marketing, business development, operations and real estate. He has successfully developed and executed sales and marketing strategies in multiple industries and geographies across India. As Senior Vice President/National Head in sales, he has successfully led the sales team at Elara Group (Housing.com, Proptiger.com and Makaan.com). Kukreja has also led the sales team with companies like LODHA Group, Bajaj Allianz Life Insurance Company Limited, Karam Industries, Gemological Science International and Arihant Superstructures Ltd in the past.
Kukreja is passionate about setting up and growing businesses. He has successfully developed and executed sales & marketing strategies in multiple industries across the country.
Commenting on his new position, Kukreja said, “I hope to make a meaningful contribution towards leading and driving the student housing frontier and make Zolostays the ultimate go-to-option for students seeking world class, hassle-free accommodations and amenities”.
The recent Budget allocation of Rs. 99,300 crores for the education sector will boost the co-living businesses on a larger scale this year.
Commenting on the appointment, Nikhil Sikri, CEO & Co-Founder, Zolostays, said, “We are delighted to have Kukreja on board and I am confident that this is right time to aggressively branch out as student housing is the new demand driver in the realty front. The education sector is booming in the real estate market and we will maintain our pace and position as the category leader under student housing across all our properties as well”.
Zolostays currently operates 450+ properties across 10 cities viz. Bangalore, Chennai, Kota, Delhi NCR, Mumbai, Coimbatore, Pune, Gurugram, Noida and Hyderabad via two kinds of models – Zolo Standard and Zolo Select. Zolostays has 45,000 live beds and locked-in 2,00,000 beds for the near future. Its target customers are students and early professionals.
About Zolo: Founded in 2015, Zolo Stays is India’s largest co-living platform which provides a seamless tech enabled living experience for young professionals and students in a vibrant community-centered environment. With a vision to make managed living as the default for everyone, Zolo offers its customers liberty to customize their stay at any Zolo property which range from accommodation for students with facilities and services designed specifically for their needs to premium single occupancy accommodations for working professionals. Zolo residents enjoy irresistible offers from their alliance partners, participate in wonderful events, from World Cup screenings to poetry slams, and get to enhance their experience through a bouquet of value-added services.
