Delhi | 20th May 2020: PLAY (www.worldofplay.in), a Gurgaon based technology company dedicated to providing unique and personalized experiences, has released a major software update to the popular PLAYFIT app which hosts all of their wearable devices.
“Due to the CORONA pandemic, there has been an obvious surge in the wearable device/app adoption and usage. With Android-10 getting popular both in terms of new smartphones as well as upgrades to the popular older smartphone models, we had started working on the application update and providing a fix to the connectivity patch to take the advantage of BLE (Bluetooth Low Energy) SoC of NORDIC semiconductors as well as U/I and U/X suggestions we had received from our community of users. With this update, we are glad we have been able to provide our users with better app connectivity with their mobile device and host of new features and improved UX design”, commented Mr. Sandeep Banga, CEO at PLAY.
PLAYFIT app boasts of a very user-friendly U/I helping our consumers monitor their fitness regime. The app tracks and displays the user walking/running/exercise pattern, the sleep pattern with mode and duration, etc. The application has features for pre-defined fitness activity that can be tracked and also has the option to add a new exercise regimen should the customer want more customization. Aside from the same, as we build our PLAY community we have integrated a leader board where the user can track their fitness quotient along with 99 other top fitness PLAY community members. Any user does not have to fear loss of data while upgrading their mobile device as PLAYFIT seamlessly integrates the historical data recorded through the old device and displays the same on the new device automatically.
“At PLAY, we remain committed to deep engagement with our customers and the idea is to provide periodic updates to all our customers in future also. Our research and development teams monitor the community feedback very closely for timely application and device updates and enhancements”, he commented.
In the spirit of “Be-Vocal, Support-Local”, PLAYFIT application has been indigenously designed & developed by development team of PLAY in India and is also hosted on servers in India itself, thereby taking away any data security concerns of its users. It is the smart application for the wearable category of PLAYFIT 21, PLAYFIT 53, PLAYFIT SW75 devices launched by PLAY.
PLAY products are currently available only in India and UAE. In India, PLAY has online partnerships with Amazon, Flipkart as well as its own e-store (https://store.worldofplay.in/) besides being available in offline stores across the country. In UAE, PLAY has (online) partnerships with Amazon, Noon as well offline retail partnership with Sharaf DG and Jumbo for availability across UAE.
