Delhi, January 13, 2017: BYG (Book Your Game), the largest network of affiliated fitness centres in India, has introduced a feature called BYGPASS. It is an all-access pass that lets you work out at all fitness centres across top cities in the country, starting at a monthly fee of INR 1399. BYG has also partnered with OLA, Snapdeal, Giftxoxo and Nearbuy, among other brands, to make the BYGPASS available on their platform.
The company has partnered with OLA for the OLA Select campaign offering a 3-workout BYGPASS worth Rs 749 to Ola Select Users for the month of Jan and Feb. Similarly, a partnership with Nearbuy as a 2017 resolution deal provides a 10% cashback on the BYGPASS and the Giftxoxo partnership will add BYG’s services to its corporate gifting segment.
With the BYGPASS, one can either buy a citypass, which includes affiliated centres in your city, or a national pass. The pass provides access to more than 30 types of workout, including gym, yoga, zumba, pilates, and crossfit across more than 3,000 fitness centres in the country.
Devi Prasad Biswal, CEO, BYG said, “Encouraged by the engagement on our app and the tremendous growth that we have witnessed, we have introduced this feature to fulfil our mission of helping people lead a more active life. We are excited to offer more ways to create flexibility within our existing model as many of our members need a change seasonally or even on a monthly basis. We want to provide seamless ways for them to achieve that and also enjoy their workout.”
Commenting on the partnership, Ankur Warikoo, Founder and CEO Nearbuy said, “We are very excited to partner with BYG, and the opportunity to offer their service to our wide range of users across 5 cities. nearbuy users will now have access to BYG pass where they can use any fitness service in their vicinity at a great price. This handshake makes complete sense for us because of the commonality of a geo-centric app feature. We are confident that this association will give us a great opportunity to reach out to customers who seek out fitness offers by connecting them with quality service providers like BYG.”
Speaking on the tie-up, Manoj Agrawal, Giftxoxo CEO and Founder said, “ BYG is doing a great job by making fitness a mainstream phenomena in India. People need flexible fitness options in terms of pricing, locations, and subscriptions and BYGPASS is a good step towards solving these major consumer issues. Employers and employees are getting more and more aware about fitness benefits and such initiatives like would make it an optimal and easy solution. Giftxoxo clients use and prefer multiple health and wellness experiences and activities. The addition of BYGPASS to our program would further strengthen the wellness category and options for our clients.”
Launched in Feb, 2016 the BYG app has recently crossed 50k users and has clocked more than 25,000 bookings for gross revenues of $0.5 mn in the last 6 months. Currently in 5 cities, the company plans to expand into Chandigarh, Hyderabad, Chennai and Jaipur in the first quarter of 2017.
About BookYourGame:
BookYourGame (BYG) is a fitness technology company that lets users book fitness services available near them. You can workout in gyms, attend yoga classes, zumba sessions, pilates, and choose from 30 more options using the app. The app lets you pay by the session (called Workout Now), whose price varies dynamically as per the time of the day. You can also purchase a desired membership from the app, for which BYG has a lowest price guarantee. BYG is currently present in 5 cities – Delhi NCR, Mumbai, Pune, Bangalore and Bhubaneswar with more than 3000 partners.
