Mumbai, Maharashtra, India | 22nd August 2025: Malabar Gold & Diamonds, one of the world’s largest and most trusted jewellery retailers, has unveiled Vyana, a breathtaking new collection of gemstone jewellery designed to celebrate the uniqueness of every woman. Rooted in the belief that no two gemstones and no two women are alike, Vyana embodies individuality, strength, and self-expression.
A Fusion of Elegance and Strength
Crafted in 18kt and 22kt gold, the Vyana collection combines diamond-inspired brilliance with a vibrant array of gemstones. Featuring lightweight, fluid designs, the pieces are trendy yet timeless—perfect for the modern Indian woman who seamlessly balances traditions, roles, and contemporary trends. Each jewel mirrors her multifaceted spirit: graceful, powerful, and unapologetically authentic.
Special Festival Offer
As part of the Gemstone Jewellery Festival, Malabar Gold & Diamonds is showcasing both its exquisite traditional gemstone and uncut diamond jewellery alongside Vyana. Customers can avail up to 25% off on making charges for all gemstone and uncut diamond jewellery until September 7, 2025. (Terms and conditions apply.)
Chairman’s Vision
Commenting on the launch, Mr. M.P. Ahammed, Chairman of Malabar Group, said:
“Vyana is not just jewellery; it is an ode to the many shades of a woman’s spirit. Every gemstone tells a story of strength, grace, and individuality—just like the women who wear it.”
‘Just Like Me’ Campaign Featuring Srinidhi Shetty
The launch is supported by a powerful campaign titled ‘Just Like Me’, featuring brand ambassador Srinidhi Shetty. Known for her poise and versatility, Srinidhi personifies the essence of Vyana—calm like aquamarine, graceful like pink topaz, and strong like emerald.
Malabar Gold & Diamonds: A Global Legacy
With a presence of 400+ showrooms across 13 countries, including India, the Middle East, Far East, USA, UK, Canada, and Australia, Malabar Gold & Diamonds has earned the trust of 15 million+ customers worldwide. Backed by 25,000 professionals across 26 countries, the brand is renowned for:
- Uncompromising quality and certified diamonds (28-point quality check)
- HUID-compliant gold jewellery ensuring authenticity
- Lifetime free maintenance & 100% exchange value for old gold and diamonds
- Transparent pricing & free 1-year jewellery insurance
Ethical & Responsible Jewellery
As a responsible jeweller, Malabar ensures ethical sourcing of gold and diamonds through verified, authorised channels, supported by global certifications and stringent quality standards.
Commitment to Community
Malabar dedicates 5% of its profits to CSR initiatives, empowering communities through education, healthcare, women’s empowerment, housing, environmental sustainability, and hunger eradication.
