Bangalore, Karnataka, India | 28th August 2025: Cubera, a global AdTech innovator, has officially introduced its two flagship solutions to the Indian market — Cubera Edge, a full-stack Demand Side Platform (DSP), and Cubera Hedwig, a real-time attribution and postback engine. Designed for India’s multilingual, mobile-first, and privacy-centric digital ecosystem, these products deliver a closed-loop programmatic stack that empowers brands, agencies, and app marketers with transparency, efficiency, and measurable results.
Why Cubera is Entering India’s Programmatic Advertising Market
With global programmatic ad spend surpassing $200 billion, India remains an underpenetrated yet rapidly growing opportunity. Cubera’s entry aims to fill the gap with privacy-first, performance-driven solutions that adapt to evolving policies and regulatory changes in the DSP ecosystem.
“Indian marketers have long been promised a transparent, high-performance AdTech stack — and Cubera is here to deliver it,” said Dr. Samartha Nagabhushanam, Co-Founder & Co-CEO, Cubera. “With Edge and Hedwig, we’re redefining accountability in programmatic advertising by enabling smarter bidding, optimization, and campaign scaling.”
Cubera Edge: An Omnichannel DSP for Scale, Precision & Efficiency
Cubera Edge is an advanced demand-side platform engineered for web, mobile, and Connected TV (CTV) campaigns. Its key features include:
- Fraud Protection: Real-time fraud scoring pipeline for every impression
- Seamless Buying: Full support for OpenRTB 2.5 and Prebid.js
- Scalability: High-throughput microservices backend for enterprise campaigns
- Plug-and-Play GTM: Flexible integrations for agencies, OEMs, app developers, and brands
- Future Roadmap: AI-powered campaign planning with self-serve capabilities
Cubera Hedwig: Real-Time Attribution & Postback Engine
Cubera Hedwig complements Edge by ensuring granular attribution, callback handling, and performance visibility across platforms. Integrated with leading Mobile Measurement Partners (MMPs), affiliate networks, and TV attribution systems, Hedwig provides:
- High-Frequency Tracking: Real-time callback orchestration
- Fraud Detection: AI-powered anomaly scoring
- Enterprise-Grade Tools: APIs, monitoring, and admin dashboards
- Automated Campaign Event Processing: Multi-platform event attribution
- Transparency in Monetization: Robust reporting layers for scalability
Driving Results: Early Success Metrics
Cubera’s pilot campaigns in India have already shown strong outcomes:
- 35% lift in top-of-funnel lead generation
- 80% share of brand voice achieved in competitive campaigns
- 27% YoY growth in inbound revenue
- Reduced latency in postback tracking with improved ROI attribution accuracy
“The market is flooded with inventory but starved for intelligence,” said Vamsikrishna Sankarayogi, CTO, Cubera. “With Edge and Hedwig, we’re enabling performance agencies and digital-first brands to achieve performance arbitrage — not just buying low, but converting high.”
About Cubera
Cubera is a global AdTech company headquartered in San Diego, USA, and Bangalore, India. Focused on privacy-first, performance-driven advertising, Cubera empowers brands, agencies, and app marketers with innovative solutions that deliver full-funnel visibility, measurable results, and scalable growth.
