New Delhi, September 2, 2025 – Career247, the skilling and higher education division of Adda Education, has launched India’s first School of Banking in Pune, creating a revolutionary model for job-ready talent development in the Banking, Financial Services, and Insurance (BFSI) sector. This milestone initiative represents a significant step toward addressing India’s critical skills gap in financial services through industry-integrated education.
Strategic Partnership with Axis Bank Drives Real-World Training
The School of Banking’s inaugural launch features a strategic partnership with Axis Bank, introducing two flagship employment-linked programs designed to create immediate pathways from education to employment:
Core Program Offerings
Priority Banking Relationship Management (PBRM)
- Comprehensive training in high-value customer relationship management
- Real-world exposure to priority banking operations and customer service excellence
- Direct pathway to relationship management roles in banking sector
Axis Sales Academy (ASA)
- Intensive sales methodology training specific to financial services
- Product knowledge development across banking and insurance offerings
- Performance-driven curriculum with immediate employment integration
The programs represent a fundamental shift from traditional academic approaches to outcome-focused, employment-guaranteed training models that address the immediate needs of India’s rapidly expanding financial services sector.
Market Impact: Addressing India’s BFSI Skills Crisis
Quantifiable Impact and Investment
Career247’s entry into specialized banking education builds on Adda Education’s proven track record in workforce development:
Established Success Metrics:
- 2+ Million Learners Impacted: Comprehensive reach across India’s job-seeking population
- ₹30+ Crore Investment: Substantial commitment to building India’s workforce capabilities
- Multi-City Expansion Planned: Systematic rollout strategy for national coverage
- Multiple Banking Partnerships: Additional BFSI collaborations in development pipeline
Industry Leadership Perspective
Bimaljeet Singh Bhasin, CEO – Skilling & Higher Education at Adda Education, emphasized the strategic significance of the initiative: “The launch of our first School of Banking in Pune marks a key milestone in our mission to help job aspirants secure meaningful jobs & career opportunities in the banking industry. Having already impacted 2 million+ learners and invested over INR 30 crore in skilling, we remain deeply committed to building outcome-driven and employment-linked interventions—and this launch is just the beginning of many such opportunities being offered to job aspirants in partnership with leading banks.”
Dr. Thammaiah C S, Chief Business Officer, BFSI, Career247, highlighted the program’s employment-first approach: “The launching of Career247 School of Banking is the continuation of the journey that Adda Education has embarked on to give access to the youth of Bharat the employability skills required for the private sector. We have signed up with banks and other financial institutions to train for specific job skills required and can be deployed on day one.”
Revolutionary Education Model: Industry Co-Creation
Co-Creation Partnership Framework
Career247’s approach represents a paradigm shift in professional education through direct industry collaboration:
Industry Integration Benefits:
- Real-World Curriculum: Programs designed by banking professionals for immediate workplace relevance
- Live Project Exposure: Students work on actual banking scenarios and case studies
- Mentorship Access: Direct guidance from experienced banking professionals
- Guaranteed Placement Pathways: Pre-established employment opportunities for successful graduates
Quality Assurance Mechanisms:
- Rigorous, real-world training protocols before employment placement
- Continuous curriculum updates based on industry feedback and market evolution
- Performance tracking and outcome measurement for program effectiveness
- Industry-standard certification and skill validation processes
Market Opportunity Analysis: India’s BFSI Growth Story
Sector Growth and Talent Demand
India’s BFSI sector presents unprecedented opportunities for skilled professionals:
Market Dynamics:
- Rapid Digital Transformation: Banking sector undergoing comprehensive digitization requiring new skill sets
- Financial Inclusion Expansion: Government initiatives driving increased banking penetration in rural and semi-urban areas
- Fintech Integration: Traditional banks partnering with technology companies, creating hybrid skill requirements
- Regulatory Evolution: New compliance requirements creating demand for specialized banking professionals
Talent Gap Analysis:
- Skills Mismatch: Traditional education not aligned with modern banking requirements
- Geographic Disparity: Limited access to quality banking education in Tier 2, 3, and 4 cities
- Employment Readiness: Gap between academic learning and workplace readiness
- Industry-Specific Training: Lack of bank-specific training programs with guaranteed employment outcomes
Comprehensive Skilling Ecosystem: Beyond Banking
Career247’s Broader Vision
While the School of Banking represents a flagship initiative, Career247’s comprehensive approach addresses multiple high-growth sectors:
Technology and Digital Skills:
- Data Science and Analytics: Advanced analytics training for business intelligence roles
- Generative AI: Cutting-edge artificial intelligence applications and implementation
- Digital Marketing: Comprehensive digital marketing strategy and execution training
- Emerging Technologies: Blockchain, IoT, and other transformative technology skills
Industry-Specific Programs:
- BFSI Specialization: Banking, insurance, and financial services career tracks
- Technology Integration: IT and software development career pathways
- Digital Transformation: Skills for businesses undergoing digital evolution
- Entrepreneurship Development: Training for startup creation and business development
Geographic Expansion Strategy: Democratizing Access
Inclusive Education Approach
Career247’s expansion strategy specifically targets underserved markets with high potential:
Target Demographics:
- Tier 2, 3, and 4 Cities: Bringing world-class training to smaller cities and towns
- First-Generation Private Sector Entrants: Supporting students without family background in corporate careers
- Rural Youth: Creating pathways for rural talent to access urban employment opportunities
- Language Accessibility: Training delivered in multiple Indian languages for broader reach
Expansion Timeline:
- Phase 1: Establish successful model in Pune with Axis Bank partnership
- Phase 2: Launch additional centers in major Tier 2 cities across India
- Phase 3: Develop specialized programs with additional banking and financial services partners
- Phase 4: Create comprehensive network of industry-integrated training centers nationwide
Technology Integration and Innovation
Digital-Physical Hybrid Learning Model
Career247’s approach combines the best of online accessibility with hands-on practical training:
Technology-Enhanced Learning:
- Online Degree Programs: Flexible learning options for working professionals
- Industry-Relevant Tech Certifications: Recognized credentials for immediate employment eligibility
- Virtual Reality Training: Simulated banking environments for risk-free skill development
- AI-Powered Personalization: Customized learning paths based on individual strengths and career goals
Practical Application Focus:
- Live Banking Simulations: Real-world banking scenarios for hands-on experience
- Customer Interaction Training: Soft skills development for client-facing roles
- Technology Platform Training: Proficiency in actual banking software and systems
- Compliance and Regulatory Training: Up-to-date knowledge of banking regulations and procedures
Competitive Advantage and Market Differentiation
Unique Value Proposition
Career247’s School of Banking distinguishes itself through several competitive advantages:
Industry Partnership Depth:
- Co-Created Curriculum: Programs developed jointly with banking partners ensuring relevance
- Guaranteed Employment Pathways: Pre-established job placement agreements with partner banks
- Continuous Industry Feedback: Regular program updates based on real-world banking requirements
- Professional Network Access: Direct connections to banking professionals and career advancement opportunities
Outcome-Focused Approach:
- Employment-First Design: Every program element focused on immediate job readiness
- Performance Tracking: Measurable outcomes for both student success and program effectiveness
- Industry-Standard Training: Training methodologies matching those used by leading banks internally
- Comprehensive Support: End-to-end support from training through job placement and early career development
Financial Accessibility and Social Impact
Affordable Excellence Model
Career247’s commitment to democratizing access to quality education includes innovative financing and accessibility approaches:
Financial Accessibility:
- Affordable Pricing Structure: Cost-effective programs making quality training accessible to broader population
- Flexible Payment Options: Payment plans accommodating diverse financial situations
- Scholarship Programs: Merit-based financial assistance for deserving candidates
- Employment-Linked Financing: Payment structures tied to successful job placement and salary outcomes
Social Impact Objectives:
- Rural-Urban Bridge: Creating pathways for rural talent to access urban employment opportunities
- Gender Inclusivity: Special focus on increasing women’s participation in banking careers
- Economic Mobility: Enabling upward economic mobility for first-generation college graduates
- Regional Development: Contributing to economic development in smaller cities through skilled workforce creation
Future Roadmap and Strategic Expansion
Long-Term Vision and Growth Strategy
Career247’s School of Banking represents the foundation for a comprehensive transformation of professional education in India:
Immediate Expansion Plans (2025-2026):
- Multiple Banking Partnerships: Agreements with additional leading banks for diverse program offerings
- Geographic Expansion: School of Banking centers in 10+ cities across India
- Program Diversification: Specialized tracks for different banking roles and career levels
- Advanced Certification Programs: Higher-level training for career advancement and specialization
Medium-Term Objectives (2026-2028):
- Industry Vertical Expansion: Schools of Excellence for additional industries (insurance, fintech, consulting)
- International Partnerships: Collaboration with global banking institutions for international career opportunities
- Technology Integration: Advanced AI and VR training methodologies for enhanced learning outcomes
- Alumni Network Development: Comprehensive support system for career growth and professional networking
Long-Term Vision (2028+):
- National Workforce Development Hub: Recognized as India’s leading provider of industry-ready professional training
- Global Expansion: Exporting the Career247 model to other emerging markets with similar skill development needs
- Corporate University Partnerships: Direct collaboration with multinational corporations for specialized training programs
- Policy Influence: Contributing to national skill development policy and education reform initiatives
About Adda Education: India’s Leading Employability Ecosystem
Adda Education has established itself as one of India’s most comprehensive employability ecosystems, serving millions of learners across the country through a diverse portfolio of educational ventures.
Comprehensive Brand Portfolio
Educational Ventures:
- StudyIQ: Comprehensive test preparation and competitive exam training
- Adda247: Government job preparation and public sector career development
- Career247: Private sector skilling and professional development
- PrepInsta: Technical interview preparation and placement support
- CUET Adda: University entrance exam preparation
- Career Power: Comprehensive career development and job readiness training
Investment and Leadership:
- Founded: 2010 with headquarters in Gurugram
- Investor Backing: Google, WestBridge Capital, Info Edge, and Asha Ventures
- Geographic Reach: Pan-India presence with multi-language content delivery
- Mission Focus: Bridging the gap between education and employment for India’s youth
Core Values and Philosophy
Organizational Principles:
- Inclusivity: Making quality education accessible to learners from all backgrounds
- Affordability: Cost-effective solutions for widespread access to professional training
- Impact Focus: Measurable outcomes in employment and career advancement
- Lifelong Learning: Comprehensive ecosystem supporting continuous skill development throughout careers
About Career247: Redefining Professional Education
Career247 operates as Adda Education’s specialized venture focused on private sector employment readiness and career development.
Mission and Approach
Core Objectives:
- Employment-Linked Training: Every program designed with guaranteed job placement pathways
- Industry Co-Creation: Curriculum developed jointly with hiring partners for immediate relevance
- Comprehensive Skill Development: Technical skills combined with soft skills and workplace readiness
- First-Generation Support: Specialized focus on supporting first-time private sector entrants
Unique Methodology:
- Real-World Application: Training based on actual workplace scenarios and requirements
- Performance Tracking: Continuous monitoring of student progress and program effectiveness
- Industry Mentorship: Direct access to professional mentors from partner organizations
- Career Pathway Planning: Long-term career development support beyond initial job placement
