BeyondBound Scales Portfolio with 24+ New SKUs, Ushering in a New Era of Women’s Athleisure in India

New Delhi, 22 September 2025 – BeyondBound, India’s first direct-to-consumer (D2C) label designed exclusively for women, has announced a major portfolio expansion with the launch of 24+ new SKUs. This milestone marks a significant step in the brand’s growth journey, as it sets its sights on 100% revenue growth by FY26 and a ₹1 crore target.

Founded in 2024 with just 12 SKUs and a modest digital footprint, BeyondBound has rapidly evolved into a fast-scaling lifestyle brand. With its latest expansion, the brand now offers over 50 SKUs across its website, catering to the diverse needs of modern Indian women through designs that seamlessly blend style, comfort, and versatility.

More than just performance wear, BeyondBound is a movement rooted in freedom, inclusivity, and unapologetic self-expression. Its collections are crafted to transition effortlessly from workouts to workdays to weekends—empowering women to feel confident, strong, and authentically themselves.

“We identified a gap in the market for apparel that truly embraces every woman—across sizes, shapes, and lifestyles,” said Tejasvi Madan, Founder of BeyondBound. “By listening to our community and designing with purpose, we’ve built collections that reflect real lives and real aspirations. This expansion is not just about numbers—it’s about deepening our impact and growing a movement.”

With a D2C-first strategy and a growing digital presence, BeyondBound is poised to redefine women’s athleisure in India. The brand’s inclusive design philosophy and commitment to premium quality have already touched the lives of over 500 women, laying the foundation for its next phase of scale and community building.

About BeyondBound
BeyondBound is India’s first D2C lifestyle label created exclusively for women. Founded by Tejasvi Madan, the brand challenges fashion stereotypes by offering inclusive, versatile, and premium athleisure designed to move with women through every moment of their day. From high-density logo detailing to breathable fabrics, BeyondBound’s collections are built for performance, comfort, and confidence. More than a brand, BeyondBound is a movement celebrating individuality and limitless self-expression.