Foxtale Transforms Into a House of Brands; Launches ‘Hula Hoop by Foxtale’ After Crossing ₹700 Crore GMV Milestone

9 December 2025: Foxtale, one of India’s fastest‑growing beauty and personal care companies, has announced the launch of Hula Hoop by Foxtale, a science‑driven bodycare brand designed to bring clinical‑grade innovation to the long‑neglected below‑the‑neck category. The launch marks a major strategic shift as Foxtale evolves into a House of Brands, expanding beyond its flagship skincare portfolio.

Built on Foxtale’s deep R&D capabilities and clinically backed formulation expertise, Hula Hoop by Foxtale focuses on targeted bodycare concerns including body acne, pigmentation, keratosis pilaris, dryness, and overall skin health. The brand blends high‑performance science with a playful, dopamine‑rich identity – delivering what Foxtale calls “serious science with a fun twist.”

A Strategic Leap Backed by Strong Business Momentum
Foxtale’s transition into a multi‑brand structure comes on the back of exceptional growth. Over the past year, the company has recorded 250% year‑on‑year expansion, supported by strong customer loyalty and a 50% repeat purchase rate on its D2C platform. Foxtale is on track to close the year at ₹700 crore+ in GMV, with profitability projected next year.

This momentum has created the foundation for Foxtale to diversify into adjacent categories and build a portfolio of science‑led, category‑defining brands.

Romita Mazumdar, Founder & CEO, Foxtale & Hula Hoop by Foxtale, said: “With Hula Hoop by Foxtale, we’re entering a new chapter. This isn’t just a brand launch – it’s the beginning of a portfolio designed to meet evolving consumer needs across categories. Our ambition is to build brands rooted in efficacy, scientific rigour, and customer obsession.”

She added:
“Our vision is to create brands that are scientifically advanced, culturally relevant, and accessible at scale. Hula Hoop represents our commitment to innovation and our long‑term goal of shaping the future of beauty and personal care in India.”

Product Line & Availability
At launch, Hula Hoop introduces four hero products, priced between ₹329 and ₹649:

• Brightening Body Wash
• Exfoliating Body Wash
• Brightening Body Lotion
• Exfoliating Body Scrub

Each product is formulated to address the unique biology of body skin, combining derm‑grade actives with sensorial textures.

The brand will be available on Foxtale’s D2C website and across Nykaa, Amazon, and quick‑commerce platforms starting 9 December, with wider retail expansion planned.

About Hula Hoop by Foxtale
Led by founder Romita Mazumdar, Hula Hoop by Foxtale is India’s first “fun’ctional” bodycare brand – merging dermatology‑grade solutions with a vibrant, playful brand world. Born from Foxtale’s R&D engine, Hula Hoop represents the next bold chapter in Foxtale’s House‑of‑Brands journey.