Attrangi Designs Private Limited

Attrangi Designs Pvt. Ltd. was established in 2017 by Saloni Shah and Vidushi Jain, driven by their shared love for fashion, design, and Indian craftsmanship. The name Attrangi means unique or unconventional in Hindi, and the brand lives up to this ethos by creating jewellery that breaks traditional rules, pieces that honour Indian heritage while being relevant to modern lifestyles.

Attrangi was born to fill a gap in the Indian artificial jewellery market, which was dominated by cheap costume pieces and imported designs that lacked cultural resonance. The founders envisioned jewellery that was authentic, affordable, and versatile, ensuring women never had to choose between beauty and practicality.

Collections & Offerings
Attrangi’s portfolio includes:

• Heavy Kundan Bridal Jewellery – for weddings and grand occasions.
• Artificial Diamond Jewellery – elegant yet affordable designs.
• Western Fashion Jewellery – chic, contemporary accessories for everyday wear.
• Versatile Occasion Pieces – jewellery for office wear, festive nights, kitty parties, and destination travel.

Philosophy - The Attrangi Woman
Attrangi celebrates the eccentric, versatile, and confident woman. Whether it’s a Diwali celebration, a wedding, or a casual day at work, Attrangi ensures jewellery enhances individuality and empowers women to express themselves boldly.

As co-founder Vidushi Jain puts it: “Attrangi means unconventional, and that’s what we want our jewellery to feel like. Versatile, layered, full of colour. The kind of jewellery that gets noticed.”

Global Reach
Attrangi serves customers across India and internationally, becoming part of moments both big and small—from bridal looks to everyday accessories.