Executive Biography
Vidushi Jain is the visionary entrepreneur who co-founded Attrangi Designs Pvt. Ltd., a jewellery brand redefining the Indian jewellery space with its perfect blend of elegance, emotion, and individuality. Attrangi celebrates uniqueness, and Vidushi has been instrumental in shaping it into a label that empowers women to embrace their personal style with confidence and grace.
With an MBA in Marketing and Advertising, Vidushi gained valuable professional experience at BookMyShow and Kataria Honda, where she learned how businesses grow, how teams thrive, and how meaningful brand connections are built. Yet, her entrepreneurial spirit always pushed her toward creating something of her own—something that blended creativity with purpose and heart.
Role at Attrangi
Since Attrangi’s inception, Vidushi has been the quiet force holding the brand together. She manages operations, oversees finances, and ensures that every piece leaving the studio embodies Attrangi’s core values of craftsmanship, quality, and care. Her strategic acumen and calm, thoughtful approach have been pivotal in scaling Attrangi from a small dream into a trusted global name in contemporary Indian jewellery.
Within the company, Vidushi is the planner and problem-solver, ensuring that Attrangi remains grounded while continuing to grow bigger every day. Her ability to balance business discipline with creative sensitivity keeps Attrangi both stable and soulful.
Professional Achievements & Impact
- Co-founded Attrangi Designs Pvt. Ltd., now a recognised jewellery hub blending heritage and modernity.
- Scaled Attrangi into a trusted global name in contemporary Indian jewellery.
- Built a brand philosophy around empowering women through jewellery that speaks for their individuality.
- Established Attrangi’s reputation for handcrafted quality, vibrant aesthetics, and versatile designs.
Beyond Business
Outside of work, Vidushi finds joy in dancing, travelling, watching films, and spending quality time with loved ones. She believes every experience adds a new layer to her creativity, enriching her leadership at Attrangi.
Her journey proves that true entrepreneurship lies not just in building a brand, but in nurturing a vision with heart, patience, and grace.
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