New Delhi, Delhi, India | 18thDecember 2025: Reaffirming its commitment to building a dynamic multi-sport culture in India, adidas brought together global football icon Lionel Messi with some of the country’s most inspiring world champions in an unforgettable moment set against the majestic backdrop of Purana Qila, New Delhi. This landmark gathering reflects adidas’ enduring vision of creating a global sporting platform where excellence transcends borders, disciplines, and backgrounds.
A Historic Convergence of Global and Indian Sporting Greatness
The iconic heritage site transformed into a powerful confluence of sporting excellence as Lionel Messi engaged in a rare and meaningful interaction with India’s elite athletes: Sumit Antil (World Para Athletics Champion – Javelin), Nishad Kumar (World Para Athletics Champion – High Jump), Nikhat Zareen (Women’s World Boxing Champion), Renuka Thakur (Women’s T20 World Cup Champion), and Kuldeep Yadav (Men’s T20 World Cup Champion).
More than a ceremonial meeting, the moment symbolized mutual respect and shared values among athletes who have achieved greatness on the world stage. From football and cricket to boxing and para-athletics, the gathering highlighted the unifying spirit of sport.
Celebrating Excellence Across Sports and Borders
From Messi’s legendary FIFA World Cup triumphs to India’s dominance in para-athletics, boxing, and cricket, the interaction showcased how passion, discipline, and resilience form a universal sporting language. By uniting champions from diverse sporting arenas, adidas reinforced its belief that Indian sport is evolving beyond traditional boundaries, embracing inclusivity and global recognition.
adidas India on the Power of Sport as a Unifier
Speaking on the occasion, Vijay Chauhan, General Manager, adidas India, said:
“At adidas, we believe that sport is the ultimate unifier. Bringing a legend like Lionel Messi together with India’s finest world champions and witnessing their interaction reinforces this belief. This moment goes beyond individual achievement—it represents the collective spirit of the three stripes that connects athletes across borders and disciplines.”
Lionel Messi on Meeting India’s Sporting Heroes
Sharing his experience, Lionel Messi said:
“Sport knows no borders. Meeting these incredible Indian champions reminds us that while the sports we play may be different, the passion and drive to win are the same. adidas has always stood for athletes across the world, and it’s a privilege to stand alongside these world champions who are inspiring the next generation in India.”
Inspiring the Champions of Tomorrow
This historic union at Purana Qila stands as a powerful testament to the adidas spirit—celebrating legends of today while inspiring the champions of tomorrow. United by ambition, respect, and the drive to redefine what’s possible, adidas continues to champion sport as a force that connects the world.
View the collaboration post:
https://www.instagram.com/p/DSXcN-dEiQB/
