India, October 15, 2026
AdGraam, an AI-powered Creative Intelligence platform and studio built for the performance era, has raised ₹3 crore in seed funding in a round led by Umair Mohammad, Co-founder of Nitro Commerce. The company will deploy the capital to expand its team, strengthen sales and marketing, accelerate international expansion, and build a Made-in-India Creative AdTech platform with global applicability.
Investor Perspective
Umair Mohammad, Lead Investor and Co-founder, Nitro Commerce, said: “Creative is becoming an increasingly important lever in digital advertising, particularly as brands compete for attention across increasingly crowded platforms. AdGraam’s approach goes beyond content generation to bring creative intelligence, production and performance into a connected workflow. The team has the opportunity to build a meaningful technology layer for how brands approach advertising creative at scale.”
Founders and Vision
Co-founded by Ashish Verma, Saad Mohammad, Sahil Bhatnagar, and Saksham, AdGraam was born out of a challenge the founders experienced first-hand: while media buying has become automated, creative production remained slow, expensive, and dependent on traditional shoots and lengthy cycles.
Initially developed for internal use to increase creative velocity, the technology evolved into AdGraam, which integrates research, ideation, creative generation, performance analysis, and iteration into a single platform.
Saad Mohammad, Co-founder, AdGraam, said: “The next competitive advantage in performance marketing will increasingly come from creative intelligence and velocity, not media buying alone. We built AdGraam to help brands move from simply producing more content to understanding what creative opportunities to pursue, testing them faster and continuously learning from performance. This funding will allow us to deepen the technology, expand our capabilities and take the platform to a larger global market.”
Performance and Market Impact
AdGraam currently works with 40+ brands across categories including footwear, fashion and apparel, hair care and wellness, oral care, and beauty and personal care.
- In the footwear category, a single AI-generated AdGraam video scaled to approximately ₹40 lakh in media spend, delivering around 3.7x ROAS (Return on Ad Spend).
- The platform covers the entire creative lifecycle: competitor research, concept development, ad generation, performance measurement, and iterative improvement.
India’s advertising industry is projected to reach ₹1,30,416 crore by 2026 and ₹1,40,001 crore by 2027, growing at a 7.41% CAGR (Dentsu–e4m Digital Advertising Report 2026). Digital ad spend grew 19% in 2025 to ₹71,621 crore, while e-retail advertising surged 55.86% to ₹17,601 crore.
Competitive Positioning
AdGraam is building a Made-in-India, cost-effective alternative to global platforms like Higgsfield, Freepik, and Pencil AI, tailored for Indian brands and audiences.
Its SaaS + managed studio model includes:
- SaaS platform: Enables brands and agencies to research competitors, develop creative concepts, generate ads, build AI-powered workflows, and connect creative decisions with performance data.
- Managed studio: Provides creative strategists, editors, and AI specialists to operate the technology for brands preferring an outsourced model.
About AdGraam
AdGraam is an AI-powered Creative Intelligence platform and studio built for the performance era. It integrates creative research, ideation, generation, competitor intelligence, performance intelligence, and iteration to help brands and agencies build and scale advertising creatives. AdGraam currently works with 40+ brands across categories and is building a SaaS + managed studio model for Indian and global markets.
