New Delhi, October 15, 2026: Banaraswala – Ghat Se Ghar Tak, known for its authentic Banarasi cuisine, has raised $2 million in Seed funding from Prax Impex Private Limited. The fresh capital will help the brand enter new markets, innovate its menu, and expand through franchises as it looks to take the flavours and food culture of Banaras to the masses.
Novastra Legal, Advocates & Legal Consultants advised both Prax Impex Pvt. Ltd. and Banaraswala on the Seed funding transaction, with the team led by Abhay Gupta (Founder) and supported by Harsh Pratap (Senior Associate).
Brand Story
Founded by Vibhanshu Mishra, Banaraswala offers the exquisite culinary tradition of Banaras to modern audiences. The brand remains true to original cooking traditions while incorporating culture-defining elements such as kulhads, pattal, and clay utensils.
Currently, Banaraswala operates three outlets across Delhi and is expanding to Banswara (Rajasthan), Sarangpur (Gujarat), Farrukhabad and Fatehpur (Uttar Pradesh) during October-November. The brand also has a strong presence across leading food delivery platforms.
Expansion Plans
The $2 million funding will be deployed to:
- Accelerate pan-India expansion in QSR and Banarasi molecular cuisine
- Strengthen presence in emerging Tier 2 markets
- Broaden the product portfolio with new innovations
- Scale to 50 outlets by March 2027 across Rajasthan, Uttar Pradesh, Delhi-NCR, and other high-potential regions
Banaraswala plans to grow through a mix of company-owned and franchise outlets, reinforcing its position in existing markets while expanding nationwide.
Vibhanshu Mishra, Founder, Banaraswala, said: “Scaling Banaraswala is, at the same time, an effort to expand our presence and build trust in the initial ethos of the brand. The challenges faced by us have brought valuable lessons. This phase is a comeback, with renewed purpose and clear intent to move ahead. We seek to take the flavours and recipes of Banaras to untapped markets without deviating from their authentic nature. This investment will give us a strong foundation in products, outlets, people, and processes.”
Rajnandini, Shareholder, Prax Impex Private Limited, added: “What stood out to us about Banaraswala was the opportunity to build a modern food brand around something that already has deep cultural relevance. Vibhanshu has an impressive understanding of numbers and the market, and we believe the brand can move beyond being a regional food business to becoming a recognisable Indian food brand. Our investment is aimed at supporting that transition and the scale that comes with it. We are very confident about our association with Banaraswala.”
About Banaraswala – Ghat Se Ghar Tak
Banaraswala is a Banarasi food brand built on the promise of “Ghat Se Ghar Tak”. It offers traditional Banarasi recipes, handcrafted sweets, chaats, and wholesome meals, delivered in an experience inspired by the streets of Banaras.
