Bengaluru, Karnataka, India | 8th August 2025:
- The initiative kickstarts with the story of a Railway Technician who built a full-scale BGMI buggy from scratch atop the roof of his modest home in Rajasthan
- Watch video here: Instagram | YouTube
In a remarkable fusion of passion, gaming, and grassroots innovation, KRAFTON India has unveiled Beyond Battlegrounds — a digital storytelling campaign that celebrates the creativity of BGMI (Battlegrounds Mobile India) players. The initiative kicks off with the inspiring journey of Karan Kargwal, a 28-year-old railway technician from Sri Ganganagar, Rajasthan, who built a full-scale, fully functional replica of the iconic BGMI buggy — right on the roof of his modest home.
From Gameplay to Garage: The Making of India’s Most Famous BGMI Buggy
With scrap metal, salvaged parts, an old motorcycle engine, and a handful of welding tools, Karan transformed his love for BGMI into a tangible masterpiece. Without any formal engineering training, he relied solely on game screenshots, 3D models, and pure determination to recreate his favorite in-game vehicle.
“BGMI was my escape after work, but it became more than a game — it sparked an idea I couldn’t ignore,” Karan shared. “This buggy isn’t just a vehicle; it’s proof that when passion meets purpose, even the wildest dreams can take shape.”
Social Media Fame and Community Support
Karan’s journey went viral on Instagram, attracting over 220,000 followers, with 95% from India’s Tier 2, Tier 3, and Tier 4 cities. His reels documenting the build ignited a wave of support, prompting BGMI and KRAFTON India to back his project to completion. This collaboration officially launched Beyond Battlegrounds, a platform dedicated to showcasing gamers who turn virtual inspiration into real-world creations.
KRAFTON India’s Vision: Gaming as a Cultural Movement
“Gaming in India is no longer niche — it’s a cultural movement driven by creators in small towns,” said Saurabh Shah, Head of People Operations at KRAFTON India. “With Beyond Battlegrounds, we’re celebrating everyday gamers who are redefining ambition and creativity through gaming.”
Watch the Story That’s Inspiring Gamers Across India
The campaign’s short film captures the emotion, grit, and innovation behind Karan’s BGMI buggy build. Available now on BGMI’s official YouTube, Instagram, and Facebook, it aligns with KRAFTON’s mission to create a decentralized, inclusive gaming ecosystem where grassroots creators thrive.
Watch now: [Instagram] | [YouTube] — and witness how one gamer turned a weekend hobby into India’s most iconic BGMI-inspired creation.
