New Delhi | June 24, 2026: Bien-être Consulting, a business consulting firm, has secured mandates from four prominent sports properties across cricket, tennis, volleyball, and korfball, significantly expanding its presence in India’s sports ecosystem.
The mandates include:
- Korfball Premier League (KPL) – owned by Sportybharat, inaugural season in September 2026.
- Game Changers South Africa Champions (GCSAC) – defending champions of the World Championship of Legends (WCL), returning in October 2026.
- Game Changers Falcons (GCF) – franchise in the upcoming World Tennis League, debuting in December 2026.
- Ayodhya Superkings (ASK) – franchise team in the Uttar Pradesh Pro Volleyball League (UPPVL).
Athlete Line-Up
- Cricket (GCSAC): AB de Villiers, JP Duminy, Imran Tahir, Wayne Parnell, Richard Levi.
- Tennis (GCF): Daniil Medvedev, Nick Kyrgios, Rohan Bopanna, Sumit Nagal, Elina Svitolina.
- Korfball (KPL): Yamini Dehloo, Alisha, Yuri Sethi, Sarang Sharma, Sourbh Dalal, Rajat Kumar Saini.
- Volleyball (ASK): Amit Gulia, Muthusamy Appavu, Jasjodh Singh, Tanish Choudhary, Shekhar Pundir.
Bien-être’s Role
As Strategic Branding and Sponsorship Partner, Bien-être Consulting will oversee:
- Sponsorship development.
- Brand outreach.
- Strategic partnerships.
- Growth initiatives for the respective properties.
Sheetal Kharka, Founder, Bien-être Consulting, said: “One of the biggest challenges brands face today is gaining meaningful access to marquee athletes. These properties create a unique middle ground, allowing brands to engage with internationally recognised athletes, passionate fan communities, and high-quality sporting platforms in a more strategic and cost-effective manner. At Bien-être Consulting, we see tremendous potential in helping brands build authentic partnerships that deliver both visibility and measurable business outcomes.
Vision & Market Context
- Korfball Premier League (KPL): Focused on grassroots development, structured pathways, and visibility for korfball in India.
- Game Changers Portfolio: Building high-impact sports IPs across cricket, tennis, and emerging sports, combining elite competition, fan engagement, and brand equity.
- Ayodhya Superkings (ASK): Elevating volleyball through a professionally managed franchise model.
India’s sports economy is witnessing strong momentum. According to WPP Media’s Sporting Nation 2025 report, the sector crossed the $2 billion mark in 2025 (₹18,864 crore), growing 13.4% year-on-year, driven by sponsorships, media rights, and athlete endorsements. The industry has nearly doubled in size over four years, highlighting vast opportunities for sports properties, athletes, and brands.
About Bien-être Consulting
Bien-être Consulting is a full-fledged business consulting firm helping companies drive growth through sales strategy, branding, media relations, sponsorships, and strategic networking. Founded by Sheetal Kharka, a former banker and business media professional with over two decades of experience, the firm has evolved from small mandates to marquee sports properties across cricket, tennis, volleyball, and korfball, marking a significant milestone in its growth journey.
