Bengaluru/New Delhi, May 27, 2025: India pacer Arshdeep Singh has officially joined Boldfit as a brand athlete, in a move that marks a significant step forward for the rapidly growing fitness and sportswear brand. Known for its strong athlete-led ethos, Boldfit is deepening its commitment to creating products rooted in real athletic performance and experience.
This association is more than just a celebrity endorsement. Arshdeep’s onboarding follows in the footsteps of KL Rahul, who was not only the brand’s first ambassador but also an early investor. The two cricketers now represent the core of Boldfit’s mission to empower athletes and fitness enthusiasts alike with gear that matches their lifestyle, training demands, and performance needs.
The partnership was unveiled through a quirky, social-media-first campaign. The viral Instagram carousel featured a candid chat between Arshdeep and KL Rahul, followed by Arshdeep donning Boldfit gear—instantly sparking conversations among fans and followers. The launch was designed to speak directly to India’s Gen Z and fitness-first audience, and early metrics suggest it has struck the right chord.
Speaking about the partnership, Arshdeep said,
“I believe in doing everything with full power—whether it’s playing on the field or training off it. Boldfit gets that energy. Their products are designed for how real athletes live, train, and recover. I’m excited to build something meaningful with them.”
Boldfit’s founder Pallav Bihani welcomed Arshdeep with enthusiasm, noting that the collaboration reinforces the brand’s long-term strategy of co-creating products with elite athletes.
“We started Boldfit to build a brand that reflects real athletic journeys. KL Rahul helped us lay the foundation, and Arshdeep brings fresh energy to help us scale that vision. Together, we’re creating gear made for athletes, by athletes, and we’re just getting started.”
Echoing the sentiment, KL Rahul, who has been closely associated with the brand’s growth, added:
“Boldfit is more than a brand—it’s a movement born within the sports ecosystem. Arshdeep’s entry shows that we’re committed to building a strong, authentic community where athletes play a central role in shaping the future of fitness.”
With this new signing, Boldfit is further rewriting the rules for fitness brands in India—placing athletes at the center of its product strategy and marketing voice. The company plans to collaborate closely with Arshdeep on new product lines tailored to the needs of modern Indian athletes and fitness-conscious youth.
Watch the announcement here: Instagram Launch Post
