CARS24 Launches Ambitious Road Safety Mission to Eliminate Fatalities by 2040

Gurugram, India – June 27, 2025 — In a bold move to transform India’s traffic safety landscape, CARS24, the country’s largest auto-tech platform, has launched Crashfree India—a dedicated nonprofit on a mission to achieve zero road crash fatalities by 2040.

Recognizing that a life is lost every four minutes in a road crash, the initiative challenges long-standing complacency by reframing road deaths not as accidents, but as systemic failures stemming from poor infrastructure, fragmented policies, and insufficient enforcement.

A Mission Powered by Systems Thinking
Crashfree India aims to disrupt the cycle of neglect through a five-pillar approach:

• Crash Data Infrastructure: Building one of India’s most comprehensive open-access crash repositories to identify blackspots, predict high-risk zones, and power AI-backed interventions.
• Policy Innovation: Working with law enforcement and transport departments to pivot from reactive penalties to proactive, enforceable safety standards.
• Human-Centered Road Design: Partnering with civic agencies and urban planners to correct flawed engineering that silently costs lives.
• Behavioural Change at Scale: Launching hyper-local, empathetic campaigns rooted in storytelling and behavioral science—not guilt or fear.
• Safety-First Technology: Creating open APIs and digital tools for crash reporting, real-time alerts, and vehicle safety scores tied to resale and fleet operations.

Spotlight on Good Samaritans
In addition to structural change, the initiative will champion awareness of India’s Good Samaritan Law, which legally protects bystanders who help crash victims. Crashfree India will work to improve trust in this law, provide emergency response training, and celebrate everyday heroes who step in to save lives.

From Business Responsibility to National Movement
“We’ve spent a decade making car ownership easy. Now it’s time to make it safe,” said Vikram Chopra, CEO & Co-founder of CARS24.
“Crashfree India isn’t about growing our business—it’s about building a future where no one dies because of a broken road, an ignored signal, or a drunk driver. It’s the most important journey we’ve ever taken.”

Led by Experts, Built for Collaboration
The initiative is implemented in partnership with Vision Zero Trust and road safety veterans Amar Srivastava and Deepanshu Gupta, founders of the Indian Road Safety Council. Their grassroots experience will guide efforts in policy reform, public engagement, and infrastructure advocacy.

Get Involved
Crashfree India welcomes collaboration from governments, NGOs, startups, urban planners, academic institutions, and concerned citizens.