11th January 2021: Confluence Ideathon 2021 x Serendipity Arts Foundation, an arts hackathon, which will develop creative solutions to problems related to the setting up of a new cultural centre for the arts, was launched with a virtual press conference this morning. The event was attended by several eminent patrons and judges from the Confluence Ideathon including Mr. Sunil Kant Munjal (Chairman, Hero Enterprise), Ms. Vinita Bali (former MD, Britannia Industries Limited), Ms. Kiran Mazumdar Shaw (Chairperson, Biocon) and Mrs. Padmaja Ruparel (Co-Founder at Indian Angel Network & Founding Partner of IAN Fund). 

Confluence Ideathon 2021 x Serendipity Arts Foundation is steered by Hero Enterprise, powered by the Indian Angel Network and TiE Delhi-NCR and will begin accepting open call submissions from 13 – 28 January 2021. 

The Ideathon will bring together the most innovative minds in the world to develop creative solutions for a proposed world class arts facility in the National Capital Region. To do so the project has partnered with a host of premier educational institutions from across the world including The Royal College of Arts London, IIM Ahmedabad, IIT Roorkee, IIM Visakhapatnam, IIM Bodh Gaya, IIM Amritsar, IIT Roorkee, BML Munjal University and NIFT Kannur. 

Application ideas will be reviewed through three rounds of successive deliberation by the jury throughout January and February 2021. The deliberations will lead into the Ideathon Week, which is slated for 23rd of February – 4th of March 2021. Throughout Ideathon Week shortlisted ideas from each category will be presented to the jury before the winners are declared in the first week of March. The

best ideas will get opportunities to be mentored by the Ideathon’s partners and hopefully co-opted and implemented. Alongside this, opportunities for research and development with partner universities may be offered. Every shortlisted participant will receive a Certificate of Participation while the three winners in each category will get a Certificate of Merit. 

The judging panel is made up of over 70 leading global thinkers including Mr. Sunil Kant Munjal (Chairman, Hero Enterprise), Ms. Vinita Bali (former MD, Britannia Industries Limited), Ms. Kiran Mazumdar Shaw (Chairperson, Biocon) and Rajan Anandan (Managing Director, Sequoia Capital) as patrons. In addition to this Navyug Mohnot (CEO, QAI), Ajay Batra (Executive Vice President, Venture Fastrack), Sujata Kohli (Managing Director IPDM Services), Harshit Desai (Head Customer Experience, Alliance & Automation Aditya Birla Group) and Arvind Singhal (Chairman Technopak Advisors) and others will act as mentors. 

Successful ideas will have to explore the challenges of building a large, multi-purpose, urban cultural centre that addresses the needs of tomorrow. The focus is on finding answers to questions that impact different visitor experiences and resource-use and participants are invited to harness the potential of emerging technology. To help the participants 5 problem statements have been identified including ART x Technology, ART x Environment, ART x Social Behaviour, ART x Design for the Future and ART x Business Models. As the participants address the problem statements, shortlisted groups will be invited to pitch their concept and prototype to their peers and the jury. The criteria for judging will be: 

Relevance to and value for the cultural sector. Does the proposition offer a new application or perspective on the use of the digitized cultural content and/or the services that could be made available at the museum? 

Business potential and job creation objective. Does the proposition hold a strong position against current and likely competitors? What is the composition and size of target market(s) for this proposition? 

Likelihood of success. How likely is the proposition to be adopted by users? Does the team have the skills and capacity to successfully accomplish and launch a new business concept? 

Innovation, quality, and uniqueness. How innovative, new, or original is the idea? What is the quality of the concept? 

Speaking about the initiative Mr. Sunil Kant Munjal, Chairman, Hero Enterprise said, “Through Confluence Ideathon 2021, we wish to pick up the best ideas which will help us set up a cultural centre on a global scale, set in a local context, and one that will host various forms of creative expression. This is an open call to involve creative people from around the world, seeking their active involvement in a unique project to support the arts ecosystem, and build a new narrative for culture in the South Asian region. 

Joining the initiative as a knowledge partner Serendipity Arts Foundation & Festival’s, Director, Ms. Smriti Rajgarhia said, “We are proud to be associated with an initiative of this nature that seeks to amplify the creative potential of the people and help the arts sector forge towards innovative solutions.

Through this Ideathon, not only will we be able to create a sustainable cultural landmark in the National Capital Region, but we will also be able to share a cultural legacy for generations to come.” 

More details on the stages, problem statements, registration details and steps of the Ideathon are listed at www.Confluenceideathon.com 

NOTES TO EDITORS 

Key dates

Stage 1: Confluence Ideathon opens to applications 13 – 28 January, 2021 Rolling responses by the jury and Zoom Seminars for assistance by CI Team- 13th -28th January 2021 CI 2021 Website stops receiving applications on the 28th of January 2021 Final Response by the jury marking an end to Stage 1 on the 1st of February 2021 

Stage 2: CI 2021 facilitates Mentor meetings for all applicants who clear Stage 1, from the 2nd to the 7th of February 2021 Upload for Stage 2 begins on the 8th of February 2021 Upload for Stage 2 stops on the 17th of February 2021  Announcement of the shortlisted Ideas/applicants who have successfully made it to Stage 3, on the 18th of February 2021 

Stage 3: Final stage 3 selection announced on the 24th February Level 3 jury rounds for each domain with the selected finalists 25th February – 4th March 2021 Keynote speech and panel discussions on the 4th March 2021

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