Mumbai, September 30, 2026: EDT, the new-age design and technology brand reimagining everyday appliances, has raised $2.4 million in an oversubscribed Pre-Series A round led by existing investor Sauce and angels who doubled down on the brand. New participants include Alteria Capital, Raul Rai (Nicobar), Shibam Das & Arindam Paul (Atomberg), Ajith Pai (Delhivery), and Anushree Tainwala (Samsonite).
The capital will fuel festive inventory, new product launches, and team building as EDT scales beyond kitchen appliances into beauty-tech and personal care.
Seven Months of Momentum
- Within seven months of launch, EDT has become one of India’s fastest-growing premium device brands.
- LUMA, its PureGlass™ Air Fryer Oven, is the top-selling premium non-toxic air fryer.
- FLOW, its precision kettle, reimagines hydration and wellness.
- Products available on Amazon, Flipkart, Blinkit, Croma, FoodStories, and EDT’s D2C platform.
- Amazon scaled nearly 7X between March–July 2026.
- EDT was the youngest brand in its category onboarded by Croma.
Philosophy: Intelligent Care
At the heart of EDT’s platform is Intelligent Care — using design, technology, materials, and engineering to deliver outcomes through care.
- LUMA’s NutriRetain Tech unlocks nutrition safely.
- FLOW’s Cl-arity Tech purifies water and amplifies flavour.
- Proprietary programming senses and adapts to consumer needs.
With SUKI, Intelligent Care extends from the kitchen to the body, shaping Intelligent Beauty.
SUKI: Expanding into Beauty-Tech
SUKI is EDT’s first beauty-tech device and the first in its Intelligent Beauty portfolio.
- Built on patent-pending CareDry™ Algorithm
- Proprietary Intelligent Care cycle with precise heat + airflow + plasma ions
- Clinically tested to amplify hair strength by 110%, reducing static, breakage, and frizz
- Dual AirSense™ sensors read hair and airflow 100 times per second, auto-calibrating heat to stay within a hair-safe window
- Features: magnetic concentrator nozzle, diffuser, GripSense™, full LED display with AirSense™ Living Colour Ring
- Launches in Space Neon colourway at a limited-time pre-order price of ₹8,499
- Available D2C first, followed by marketplace and retail this winter
Naiyya Saggi, Co-founder & CEO, EDT, said: “We started EDT with a conviction: everyday appliances must be reimagined for modern premium consumers. SUKI is our first step into Intelligent Beauty, clinically tested to transform hair health over time.”
Manu Chandra, Founder & Managing Partner, Sauce, added: “EDT has shown one of the strongest new-age brand trajectories, with healthy fundamentals and exceptional consumer advocacy. We believe EDT can build a broader design & technology platform spanning home, kitchen, and personal care.”
What’s Next
EDT has three more product launches in the pipeline across home, kitchen, and beauty-tech. Growth will focus on R&D, omnichannel distribution, community building, and team expansion.
About EDT
Founded in 2025 by Naiyya Saggi and Vyasateja Rao, EDT is an award-winning consumer technology brand guided by Intelligent Care. Its portfolio includes LUMA, FLOW, and SUKI, combining global design sensibilities with engineering excellence.
