NEWME Zip sets new benchmarks for fashion-tech innovation, cutting delivery times to under an hour.
Bengaluru, India – May 27, 2025 – Fashion-tech innovator NEWME is redefining speed in the industry, bringing super-fast fashion to Gen Z with its breakthrough service, NEWME Zip—delivering trendy styles to customers’ doorsteps in under 60 minutes.
Following a highly successful pilot in Delhi-NCR, where the brand introduced a 90-minute delivery window, Bengaluru becomes the second city to experience this revolutionary fashion delivery model.
Pioneering the Future of Instant Fashion
Over the last three years, NEWME has transformed the fast fashion landscape in India—introducing weekly drops, a strong digital-first presence, and now, a delivery model that meets the expectations of its young, trend-sensitive audience.
With 14 experience-driven stores nationwide and a rapidly growing online community, NEWME continues to strengthen its omni-channel ecosystem, ensuring speed, relevance, and seamless accessibility for fashion-forward consumers.
Scaling Rapid Fashion with Smart Logistics
What makes NEWME Zip truly groundbreaking is its scale and ambition. Bengaluru customers can now access over 1,500 styles with rapid delivery, made possible through a network of strategically placed dark stores, bringing the latest trends physically and digitally closer to shoppers.
Even navigating Bengaluru’s peak traffic hours, early trials saw deliveries fulfilled within 30 to 60 minutes, setting a new industry standard for speed and efficiency.
Sumit Jasoria, Co-founder & CEO, NEWME, emphasized the importance of real-time fashion accessibility:
“Gen Z knows exactly what they want—style that’s relevant, access that’s instant, and experiences that feel personal. Our pilot confirmed that fashion simply can’t afford to be slow. With NEWME Zip, we’re pushing boundaries, innovating at scale, and delivering a first-of-its-kind service that makes fashion truly instant.”
Expanding Reach: Mumbai & Hyderabad Up Next
NEWME plans to scale its dark store footprint in Bengaluru to meet growing demand while gearing up to launch NEWME Zip in Mumbai and Hyderabad in the coming months.
At a time when most fashion brands still operate on multi-day delivery cycles, NEWME Zip reaffirms the brand’s commitment to instant fashion access—closing the gap between inspiration and ownership in just a few taps and minutes.
