New Delhi, August 07, 2025 – Hisense India, a global leader in consumer electronics and home appliances, has announced a strategic partnership with Sathya Agencies Pvt. Ltd., one of South India’s largest and most trusted retail chains. Through this collaboration, Hisense products – including premium televisions, energy-efficient air conditioners, and upcoming home appliance lines – will now be available across all 375 Sathya showrooms in Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Puducherry, as well as through Sathya’s online platform.
With this partnership, Hisense aims to tap into the rapidly expanding South Indian electronics market, offering advanced technology at competitive prices. Sathya Agencies’ deep-rooted regional presence and strong omni-channel network provide a robust platform for Hisense to reach diverse customer segments across urban and rural markets.
Pankaj Rana, CEO of Hisense India, said:
“At Hisense India, our mission is to make cutting-edge technology accessible to every Indian household. Partnering with Sathya Agencies allows us to reach millions of consumers in South India with products that combine innovation, performance, and affordability. We are committed to delivering a consistent, high-quality brand experience – from our premium TVs to our energy-saving air conditioners – and building long-term relationships with customers based on trust and value.”
Johnson Asaria, Managing Director of Sathya Agencies Pvt. Ltd., commented:
“Sathya has always been at the forefront of bringing advanced technology to our customers. This collaboration with Hisense enables us to showcase the latest innovations in consumer electronics and home appliances, reinforcing our promise of delivering modern, high-quality solutions for evolving homes. We see tremendous value for customers across South India and look forward to a strong, long-term association with Hisense.”
Hisense India has been actively strengthening its local presence. In line with the ‘Make in India’ initiative, the company partnered with EPACK Durable to establish a state-of-the-art manufacturing facility in India, producing air conditioners and home appliances using proprietary Hisense technology and design expertise.
To ensure a seamless after-sales experience, Hisense India has also partnered with Reliance resQ, the service arm of Reliance Retail. This collaboration enables nationwide customer support through a network covering 19,000+ pin codes, ensuring reliable service long after the purchase.
