Honda Motorcycle & Scooter India conducts Road Safety Awareness Campaign in Rajasthan

Kota, 20 December 2022: Re-emphasizing the need for road safety awareness among the people to build a collision-free India, Honda Motorcycle and Scooter India’s (HMSI) National Road Safety Awareness Campaign reaches Kota in Rajasthan.

The three-days camp at Modi Institute of Technology witnessed spirited participation from over 2000 college students and staff members who set out to imbibe the safe riding practices. HMSI’s road safety instructors utilized the age-appropriate road safety learning programs to enhance the retention of road safety awareness among all.

Speaking on HMSI’s commitment towards sensitizing India on road safety, Mr. Prabhu Nagaraj, Operating Officer – Brand & Communication, Honda Motorcycle and Scooter India said, “Road safety education is essential for developing a road safety mindset. HMSI has been conducting Road safety awareness campaign to develop more responsible road users across the country. With this campaign, we aim to cultivate the right road safety habits amongst the new and upcoming riders as well as help them in understanding the importance of using the roads safely.”

HMSI’s National Road Safety Awareness program made learning fun yet scientific through:

1.    SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.

2.    PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.

3.    INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.

4.    EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.

5.    LEARNING IN A FUN WAY: To ensure that the young students could learn more about road safety, Honda also conducted fun educational activities like road safety games and quizzes on daily basis.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

For Honda globally, road safety comes first. As announced in April 2021, “Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050”. Fulfilling its corporate social responsibility (CSR), HMSI has been promoting road safety in India since its start in 2001. Working towards the realization of Honda’s global safety vision, today HMSI’s road safety awareness initiative has spread to more than 50 lac Indians. Its team of skilled safety instructors conduct daily programs at its 10 adopted traffic parks across India and 7 Safety Driving Education Centers (SDEC).

HMSI conducted road safety awareness campaign in Kota
module: a; hw-remosaic: 0; touch: (-1.0, -1.0); modeInfo: ; sceneMode: Auto; cct_value: 0; AI_Scene: (-1, -1); aec_lux: 131.0; hist255: 0.0; hist252~255: 0.0; hist0~25: 0.0;

Not only this, all 1000+ dealerships of HMSI across India spread road safety awareness. HMSI’s proprietary virtual riding simulator increases the risk-prediction ability of riders; while new customers too are given Pre-Delivery Safety Advise (PDSA) before they start riding at every dealership across India.

College students learning the safe ways of riding a two-wheeler with HMSI road safety instructors
module: a; hw-remosaic: 0; touch: (0.51805556, 0.51805556); modeInfo: ; sceneMode: Auto; cct_value: 0; AI_Scene: (-1, -1); aec_lux: 120.0; hist255: 0.0; hist252~255: 0.0; hist0~25: 0.0;

Additionally, ensuring that learning doesn’t stop in the new normal. HMSI started the digital road safety education initiative – Honda Road Safety E-Gurukul. Since its start in May’20, this initiative has sensitized 8 Lac+ individuals on importance of being aware & responsible road users.

Most Popular

More from Author

Caspian Equity Brings Fresh Perspective to Investment with Launch of LEAF Fund for Food and Agriculture Startups

Get in on the ground floor of the next big thing in agriculture. Invest with Caspian Equity's LEAF Fund in innovative Food & Agribusiness startups.

Hyderabad E-Mobility Week Hosts Grand Finale of CASE Mobility’s Start-up Challenge

Discover the groundbreaking innovations in Connected, Autonomous, Shared, and Electric (C.A.S.E.) mobility presented by young entrepreneurs at the finale of CASE Mobility Grand Start-up Challenge.

Read Now

Caspian Equity Brings Fresh Perspective to Investment with Launch of LEAF Fund for Food and Agriculture Startups

Get in on the ground floor of the next big thing in agriculture. Invest with Caspian Equity's LEAF Fund in innovative Food & Agribusiness startups.

Bringing Back Ancient Indian Purity: The Story of Seven Spring Tea

Rediscovering India's Natural Goodness with Seven Spring Tea.

Hyderabad E-Mobility Week Hosts Grand Finale of CASE Mobility’s Start-up Challenge

Discover the groundbreaking innovations in Connected, Autonomous, Shared, and Electric (C.A.S.E.) mobility presented by young entrepreneurs at the finale of CASE Mobility Grand Start-up Challenge.

Mercom Elevates Cleantech Startups with Launch of Pitch Competition at India Renewables Summit 2023

India Renewables Summit 2023 Gets a Boost from Mercom's Cleantech Startup Pitch Competition.

SDG Impact Finance Recognizes Varthana and Consortium with USD 200,000 Grant Award

SDG Impact Finance awards USD 200,000 (approx. 1.63 Cr.) grant to Varthana and its Consortium.

Thane-based Startup Avni Transforms Menstrual Healthcare in India: 55,000+ Women’s Lives Improved

With plans to serve 1,50,000+ clients in fiscal 2023-24, Avni is expanding its presence across e-commerce platforms and retail outlets.

Delhi-based Drone Tech Startup TSAW to Take Part in Prestigious Aero India 2023 Exhibition

Innovative drone solutions await at Aero India 2023. TSAW, with its R&D department located on the IIT Delhi campus, is set to showcase their state-of-the-art technology.

LoanTap Group Secures INR 24 Cr in Venture Debt Funding Led by Lighthouse Canton

Lighthouse Canton leads the way in providing debt capital to technology-enabled startups in India, including LoanTap's financial technologies.

Early Stage Investment Platform Inflection Point Ventures Unveils its First Advertising Campaign with Sony’s Shark Tank India

Inflection Point Ventures Launches Debut Marketing Campaign on India's Leading Investment Show.