This Hyderabad Based Food Tech Startup is Bridging the Gap Between Contaminated Food and Technology

We are publishing an interview of Mr. Prashanth Bandi, Managing Director & CEO, Purin Foods – A Hyderabad based food tech startup which is building the technology, machinery, operations to cleanse the foods & provides lab reports on elimination of the pesticides & contaminants.

About the founders 

• Prashanth Bandi – He has 17+Years of Entrepreneurship Experience and moved back to India to start something interesting.
• Arvind Kolanu – He moved back with a lot of consulting and industry experience from the US and eager to make an impact.
• Koshal Yerramsetty – He has masters in Boston and moved back to focus on this.
• Rohit Yerramsetty – After masters, he had been researching and refining the technology.

What is the problem you are trying to solve? 
The current scenario in our food supply chain is fraught with contradiction. Safe and free from contamination notions are oft-perceived at loggerheads with organic food owing to any regulatory/certifying authority.

At Purin Foods, we’ve worked hard to build the technology, machinery & the operations, we also setup demo machines at our store, T-hub & our office to show you how we cleanse all the foods and also have lab reports (Vimta, Firstsource, etc) on elimination of the pesticides and contaminants so consumers can see, feel and test for themselves what they are being offered. All of us and our kids need to eat healthy, get the right nutrition without any contaminants and enjoy the pure flavors and purity of our foods.

The least we owe to our next generation.

What is the uniqueness about your Startup? 
Advanced Nano AOP which is a result of 3.5 years of R&D by Yentratech is a natural purifier and it helps keep nutritional values of the food materials intact. Safe on USFDA and FSSAI standards, it eradicates 90% of pesticides, insecticides and chemicals from vegetables, fruits and Antibiotics & hormones from meat. It also eliminates 90% of living microorganism, viruses, germs and other disease causing pathogens without using any chemical leaching methods.

Why do you choose crowdfunding? 
Motivation, Support & Inputs.

Why should anyone or investor back you? 
Today, everyone is waking up to the concept of healthy living whether it’s by adopting fitness regimes, going back to basics of nature, detoxifying our bodies or opting for healthier foods. In all this, while consumers actively look for farm fresh, best quality food ingredients including organic food, they tend to ignore the fact that no food in current world can be free from impurities which are present in the water, soil and even air.

Purin aims to bridge this gap between consumer’s intent of living healthy and actually achieving it by purifying pre-cooked fruits, vegetables, meats, poultry and even staples with the revolutionary Nano AOP formula. A new breath of life is given to these products without, affecting its taste, or its nutritional values.

Where can people back your project? 
From the link: http://www.catapooolt.com/campaign/info/title/purin-foods?camp=PURTYDES4C&pid=NTcz&uid=NjYzMQ==

What would you do after raising funds? 
Focus on Marketing and invest more on Research & Development.

What is the revenue model? What is the logic behind it? What is the model you are following – Free / Freemium / Premium etc. ? Explain your thought process. 
Regular Retail Sale – Premium.

Who are the consumers that you are targeting? How is this going to affect them? 
House wives handling grocery purchasing & Purchasing Managers at restaurants. The current AOP (Advanced Oxidation Technology) technology is the most effective technology used to remove contaminants from waste water. YentraTech, our parent company, has successfully written an algorithm, which uses Photolysis to replicate a photosynthesis type effect, to replicate the same purification effect that happens in the AOP, on a Nano level, making the purification process applicable to Fruits, Vegetables, Meat, and Pulses, where the contaminants are removed on molecular level, while maintaining its nutrition content.

What is the big picture of your startup? Will it lead to something bigger? If so, how? 
A healthy diet is not about Instagrammed all-vegetable diet, glowing skin or a sense of well being – it’s about eating foods that keeps you fit and healthy. Most nutritionists and health gurus will concur on fundamentals of a healthy diet with doctors or scientist – the idea is to eat more protective foods and fewer harmful ones.

What is the success story of your startup in your own words? 
Our Customer Retention cost is 0 ! And we are delighted to see they are delighted after cooking our foods.

Any other information about your startup that you would like to share with us.
We are also a one stop shop for B2Bs and we are supplying everything from Salt to Squid and Hair Nets to Food Handling Training.

Thanks Mr. Prashanth. Best of luck!