- IndiaMART’s campaign highlights three key pillars—trust, diverse selection, and competitive pricing—ensuring buyers receive unmatched value on the platform.
- With Kaam Yahin Banta Hai, IndiaMART solidifies its role as the go-to marketplace for business buyers, offering a seamless and reliable procurement experience.
New Delhi, May 28, 2025 – India’s largest online B2B marketplace, IndiaMART, has launched its latest campaign, ‘Kaam Yahin Banta Hai’, highlighting its commitment to selection, convenience, competitive pricing, and trust—key factors that drive millions of business transactions on its platform.
With over 20 crore registered buyers, 8 million+ verified reviews, and a 4.8 Play Store rating, IndiaMART continues to be the most trusted platform for business procurement, supported by 40% GST-verified sellers. The campaign emphasizes how IndiaMART simplifies sourcing and purchasing, making business easier and more efficient for enterprises across India.
A Fresh Take on Business Sourcing – The Father-Son Banter
The campaign features a series of three ad films, portraying a fun and relatable dynamic between a traditional businessman and his tech-savvy son. The father, accustomed to conventional sourcing methods, faces typical business challenges like securing bulk orders at the best price or finding reliable suppliers. His son, however, confidently bets on IndiaMART, using its digital-first approach to swiftly fulfill business needs.
Through the playful tagline ‘Lagi Shart?’, the son challenges his father in each scenario, proving time and again that IndiaMART delivers on its promise of trust, efficiency, and reliability—ultimately getting business done faster and smarter.
IndiaMART’s Vision – Simplifying Business for All
Dinesh Gulati, COO of IndiaMART, shared his thoughts on the campaign’s significance:
“At IndiaMART, our core mission is to make doing business easy and democratize opportunities for all. ‘Kaam Yahin Banta Hai’ embodies this vision, showing how transitioning from traditional sourcing to digital marketplaces can unlock real efficiency and trust for buyers. IndiaMART continues to be the go-to destination for businesses, offering unmatched variety and competitive pricing to crores of users across India.”
Bringing the Concept to Life – Creative Collaboration
The #KaamYahinBantaHai campaign was developed in partnership with ART-E Mediatech, which played a key role in conceptualization, scripting, and execution.
Amit Dhawan, CEO & Partner at ART-E Mediatech, explained the creative vision behind the campaign:
“The contrast between old-school business practices and modern digital solutions provided the perfect backdrop to highlight IndiaMART’s strengths. With ‘Lagi Shart?’, we crafted a campaign that is engaging, relatable, and reinforces IndiaMART’s credibility among both seasoned entrepreneurs and the next generation of business owners.”
Empowering Businesses for Nearly Three Decades
For 29 years, IndiaMART has remained at the forefront of business matchmaking, helping MSMEs and large enterprises streamline their procurement needs. With 8 million+ suppliers, 211 million+ buyers, and over 119 million products, the platform continues to be the most trusted choice for businesses across India.
Through its latest campaign, IndiaMART reaffirms its commitment to fostering seamless, trustworthy, and efficient business transactions—because Kaam Sach Mein IndiaMART Par Hi Banta Hai.
Check out the campaign videos here: Film 1 | Film 2 | Film 3
