Kolkata | July 24, 2026: Wow! Momo, one of India’s leading homegrown QSR brands, has partnered with the Rajiva Sinha Foundation to present Tigers’ Pitch, Bengal’s first large‑scale startup reality show. Airing every Saturday and Sunday on Zee 24 Ghanta from July 25, the show aims to discover, mentor, and empower Bengal’s next generation of entrepreneurs.
Record Investment Commitment
The inaugural season of Tigers’ Pitch is expected to facilitate ₹48.98 crore in investments, making it one of the largest startup enablement initiatives to emerge from Bengal. In addition to funding, participating startups will gain:
- Mentorship from industry leaders
- Strategic guidance on scaling
- National television visibility
- Access to valuable business networks
Rigorous Selection Process
From 248 applications, 27 startups were shortlisted through a multi‑stage evaluation conducted with IIM Kolkata. The process included:
- Application screening
- Business assessment
- Mentor interactions
- Boot camps
- Pitch auditions
Across 10 episodes, founders will present their ventures, showcase business models, and compete for investment and mentorship before an esteemed panel.
Wow! Momo’s Role
As Presenting Partner, Wow! Momo brings its own entrepreneurial journey full circle. Born in Kolkata, the brand grew from a single kiosk into one of India’s most successful QSR chains. Through Tigers’ Pitch, Wow! Momo aims to inspire aspiring founders and will also present the Best Pitch Award, recognising exceptional innovation, scalability, and entrepreneurial excellence.
“Every iconic business starts with a bold idea. Wow! Momo began as a small kiosk in Kolkata and grew into a national brand. Through Tigers’ Pitch, we want to empower the next generation of founders with visibility, mentorship, and opportunities to scale,” said Sagar Daryani, Co‑founder & CEO, Wow! Momo Foods Pvt. Ltd.
Building a Movement
More than just a reality show, Tigers’ Pitch seeks to create a long‑term entrepreneurial movement by connecting founders with investors, mentors, and industry leaders. By strengthening Bengal’s startup ecosystem, the initiative aims to contribute meaningfully to India’s innovation‑driven economic growth.
About Wow! Momo Foods Pvt. Ltd.
Founded in 2008, Wow! Momo Foods Pvt. Ltd. is one of India’s fastest‑growing homegrown QSR chains, with over 900+ stores across 100+ cities. Its multi‑brand portfolio includes Wow! Momo, Wow! China, Wow! Chicken, and Wow! Kulfi. The company is known for pioneering India’s momo category through product innovation, robust supply chains, and consistent customer experience.
